Job Description

Job Title: Performance Marketing Specialist (Google Ads)

Location:

Delhi (Candidates from Delhi preferred or willing to relocate)

Experience:

2-4 Years

Job Type:

Full-Time

Industry:

Digital Marketing / Performance Marketing

About the Role

We are looking for a skilled

Performance Marketing Specialist (Google Ads)

with strong experience in both

lead generation

and

ecommerce campaigns

. The ideal candidate has worked in a

digital marketing agency environment

and has experience managing

international clients or projects

. You will be responsible for planning, executing, and optimizing ROI-driven campaigns across Google Ads.

Key Responsibilities

Plan, create, and manage

Google Ads campaigns

(Search, Display, YouTube, Performance Max, Shopping, Remarketing). Run and optimize

lead generation campaigns

(for services, B2B, education, etc.) to achieve quality leads at target CPL. Manage

ecommerce campaigns

(Shopping & Performance Max) to drive sales and revenue growth. Conduct

keyword research, competitor analysis, and audience targeting

for better performance. Monitor daily campaign performance and optimize bids, budgets, ad copies, and landing pages. Create, analyze, and share

performance reports

with clear insights and action points. Manage and communicate with

international clients or projects

, understanding their goals and markets. Coordinate with internal teams (design, content, tech) to ensure campaign success. Stay updated with the latest

Google Ads features, policies, and performance marketing trends

.

Required Skills & Experience

2-4 years

of hands-on experience in

Google Ads / Performance Marketing

.

Agency experience is mandatory

(experience in a digital marketing agency setup). Proven experience in

both lead generation and ecommerce campaigns

. Experience working with

international clients or overseas markets

(US, UK, EU, etc.). Strong understanding of

conversion tracking, pixels, GTM, and Google Analytics

. Good command over

Excel/Google Sheets

for performance analysis. Strong analytical mindset with a focus on

ROI, CPL, CPA, ROAS

. Excellent communication skills and client-handling abilities.
g skills.

Job Types: Full-time, Permanent

Pay: Up to ?40,000.00 per month

Work Location: In person