Job Description

Job Overview:

We are looking for a highly skilled

Performance Marketing Specialist

who can lead and execute social advertising strategies, manage Google & Meta ad campaigns, and analyze performance data to drive ROI. The ideal candidate must have strong analytical skills, hands-on experience with paid ads, and good knowledge of SEO.

Key Responsibilities:

1. Social Media Advertising & Strategy

Plan, create, and execute paid advertising strategies across Meta, Instagram, YouTube, and other social platforms. Develop monthly ad roadmaps and campaign funnels. Optimize campaigns for reach, conversions, and ROI.

2. Google Ads Management

Run Search, Display, Shopping, and Video campaigns. Conduct keyword research and competitor analysis. Monitor campaign budgets, performance metrics, and optimize regularly.

3. Meta Ads Management

Implement targeted and retargeting campaigns on Facebook & Instagram. Create audience segmentation and improve ad quality & performance.

4. Data Analysis & Reporting

Track KPIs such as CPC, CPA, ROAS, Leads, and Sales. Prepare weekly and monthly performance reports. Use analytics tools to identify insights and optimize campaigns.

5. SEO Knowledge

Work with the SEO team to maintain alignment between organic and paid strategies. Basic understanding of on-page, keywords, and ranking factors.

6. Collaboration & Creativity

Coordinate with creative teams for ad creatives, videos, and copies. Suggest new ideas for lead generation and campaign improvement.

Minimum Requirements:

Minimum 3 years of experience

in performance marketing. Strong understanding of

Google Ads & Meta Ads

. Good knowledge of

SEO fundamentals

. Ability to analyze data and create clear reports. Strong communication and decision-making skills.

Preferred Skills:

Experience in e-commerce or digital marketing agencies. Knowledge of tools like Google Analytics, Google Tag Manager, Meta Business Suite, and SEMrush/Ahrefs (optional). Creative thinking and problem-solving ability.
Job Types: Full-time, Permanent

Pay: From ?25,000.00 per month

Experience:

Performance marketing: 2 years (Required)
Location:

Katargam, Surat, Gujarat (Preferred)
Work Location: In person