Plan, execute, and optimize paid advertising campaigns across platforms (Google, Meta/Facebook, Instagram, LinkedIn, TikTok, etc.)
Perform keyword research, audience targeting, A/B testing, and ad copy creation
Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, etc.)
Adjust bids, budgets, and targeting to optimize campaign effectiveness
Generate regular performance reports and insights for internal stakeholders
Collaborate with creative and content teams to develop high-converting ad creatives
Stay updated on industry trends, platform updates, and best practices
Maintain and organize campaign documentation, tracking links, and UTM parameters
Recommend and test new channels and advertising formats
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
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