Performance Marketing Specialist

Year    Durgapur, WB, IN, India

Job Description

Location:

On-site

Employment Type:

Full-time

About Us



We are

Tech Box Hindi

, a creative advertising & digital growth agency. We help businesses scale through strategic campaigns, storytelling, and ROI-driven digital marketing. Our clients span industries like healthcare, real estate, education, technology, and lifestyle.

Role Overview



We are looking for a

Performance Marketing Specialist

who can plan, execute, and optimize paid campaigns across platforms like

Meta (Facebook/Instagram Ads), Google Ads, YouTube, LinkedIn, and Display Networks.

The ideal candidate should be data-driven, analytical, and result-oriented with a strong focus on ROI.

Key Responsibilities



Plan and manage end-to-end paid campaigns across

Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads

etc. Create strategies for

lead generation, e-commerce sales, and brand awareness campaigns.

Conduct keyword research, competitor analysis, and audience segmentation. Optimize campaigns for

CPC, CTR, ROAS, CPA

and other performance metrics. Write compelling ad copies & coordinate with designers for creatives. Track, analyze, and prepare reports using

Google Analytics, Ads Manager, Tag Manager.

A/B test ad creatives, audiences, and landing pages for better performance. Manage and optimize

ad budgets

to maximize ROI. Stay updated with latest trends, algorithms, and tools in performance marketing.

Requirements



Proven experience in

Performance Marketing / Paid Ads.

Strong knowledge of

Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads.

Hands-on experience with

Google Analytics.

Good understanding of

SEO, Funnels, Remarketing & Conversion Tracking.

Strong analytical and problem-solving skills. Ability to handle multiple campaigns simultaneously. Excellent communication and reporting skills.

Nice-to-Have Skills



Experience with

e-commerce campaigns (Shopify, WooCommerce, Amazon Ads).

Knowledge of

automation tools & CRM integration.

Creative mindset for ad copy & visual suggestions. Understanding of

marketing funnels & CRO (conversion rate optimization).


Perks & Benefits



Work on

diverse client projects

across industries. Growth-focused work culture with learning opportunities. Performance-based incentives. Flexible working [mention if hybrid/remote available].
Job Type: Full-time

Work Location: In person

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Job Detail

  • Job Id
    JD4292889
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Durgapur, WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year