Job Description

Location:

Patel Nagar, New Delhi

Work Mode:

Work from Office (Full-time)

Company:

Virtued Academy International

About Us

Virtued Academy International is a fast-growing professional education and healthcare training organisation delivering industry-relevant programs across India and internationally. We run high-volume lead generation campaigns for premium courses and are focused on

scaling quality leads at optimal cost

, not vanity metrics.

We are looking for a

results-oriented Performance Marketing Expert

who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.

Key Responsibilities

Plan, execute, and optimise

Meta (Facebook & Instagram) and Google Ads

campaigns end-to-end Drive

high-quality leads at lower cost

through continuous optimisation Analyse funnels from

ad ? landing page ? lead ? conversion

and identify drop-offs Perform

audience research, creative testing, and scaling strategies

Optimise: CPL (Cost per Lead) Lead quality ROAS / conversion efficiency Work closely with: Sales & counselling team (to assess lead quality) Creative team (for ad copies, creatives, hooks) Tech/landing page team (for conversion optimisation) Run A/B tests on: Creatives Ad copies Audiences Landing pages Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools Actively reduce ad waste and scale winning campaigns
Required Skills & Experience

2+ years of

hands-on performance marketing experience

Strong command over: Meta Ads (Lead Ads, Conversion Ads, Scaling) Google Ads (Search, Display, YouTube - preferred) Proven track record of

lowering CPL while improving lead quality

Deep understanding of: Funnels Retargeting Lookalike audiences Budget scaling Data-driven mindset with strong analytical skills Ability to work from office and collaborate with internal teams
Good to Have (Not Mandatory)

Experience in

education, ed-tech, healthcare, or high-ticket courses

Knowledge of CRM integration and lead quality tracking Basic understanding of landing page optimisation (CRO) Experience handling ?5L-?50L+ monthly ad budgets
What We Offer

Opportunity to work on

large-scale, high-impact campaigns

Direct ownership of performance and growth Fast learning and scaling environment Long-term role with growth opportunities Competitive salary + performance-linked incentives (based on results)
Job Type: Full-time

Pay: ?25,000.00 - ?50,000.00 per month

Work Location: In person