Job Description

Job description

About the Role

We are looking for a data-driven, ROI-focused

Performance Marketing Specialist

to join our fast-growing team. You will be responsible for scaling our digital campaigns across multiple channels, including

Meta, Google, YouTube, Affiliates, and Marketplace Ads (Amazon, Flipkart, etc.)

, optimizing for performance, and driving measurable business outcomes.

Key Responsibilities

Plan, execute, and optimize paid campaigns across

Google Ads, Meta Ads (Facebook/Instagram), YouTube, Affiliate networks, and Marketplace Ad platforms (Amazon Ads, Flipkart Ads, etc.)

Manage and scale

marketplace performance campaigns

including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional ads Own KPIs such as

ROAS, CAC, CTR, Conversion Rate, AOV, and LTV

across both D2C and marketplace channels Create audience segments, keyword strategies, and run

A/B tests

to improve targeting, creatives, and messaging Collaborate with creative, product, and analytics teams for campaign ideation,

listing optimization

, landing page optimization, and funnel improvement Set up and manage tracking using

Meta Pixel, Google Tag Manager

, marketplace reporting dashboards, and attribution tools Analyze campaign data and prepare

weekly/monthly performance reports

with actionable insights Stay updated on platform trends, algorithm updates, and industry best practices across digital and marketplace ecosystems Manage campaign budgets and ensure efficient spend allocation across platforms
Skills & Qualifications

5-8 years of hands-on experience

in performance marketing Proven success in scaling

D2C, e-commerce, and marketplace campaigns

Strong understanding of performance metrics and analytics tools (

Google Analytics, GA4, Hotjar, marketplace analytics, etc.

) Proficient in tools such as

Meta Ads Manager, Google Ads, YouTube Ads, Amazon Ads Console, Flipkart Ads

Experience with

remarketing, lookalike audiences, pixel-based campaigns, and keyword-driven marketplace ads

Excellent

Excel/Google Sheets

and reporting skills Strong analytical mindset with a performance-first approach
Job Type: Full-time

Pay: ₹70,000.00 - ₹120,000.00 per month

Benefits:

Health insurance Leave encashment Paid sick time
Work Location: In person