Performance Marketing Specialist

Year    DL, IN, India

Job Description

We are looking for a highly driven

Performance Marketing Manager

who sees

AI as an enabler, not a threat

. This role is for a modern marketer who blends

human creativity with AI-powered efficiency

to drive measurable growth. You will work hands-on across

content, paid ads, email, design, video, analytics, and automation

--owning campaigns end-to-end.

Key Responsibilities Content & AI Strategy

Write, design, and publish high-conversion content for

blogs, social media, email, and website

. Use

AI tools

to accelerate ideation, content creation, optimization, and testing--without losing originality. Continuously explore and experiment with

new AI tools

to stay ahead of marketing trends.
Email Marketing

Create, design, and execute

end-to-end email campaigns

(templates, automation, workflows). Manage

list segmentation, A/B testing

, and performance optimization. Track open rates, CTR, conversions, and improve based on insights.
Paid Advertising (Performance Marketing Core)

Plan, launch, and optimize campaigns on

Google Ads, Meta Ads, and LinkedIn Ads

. Own

keyword research, ad copywriting, bidding strategies, and budget management

. Drive

measurable ROI

and deliver detailed performance insights.
Video Creation

Script, shoot, and edit

short-form and long-form marketing videos

. Work hands-on with tools like

Premiere Pro, Final Cut Pro, or similar

.
Graphic Design

Create

campaign creatives, social media posts, banners, ads, and presentations

. Independently design using

Adobe Suite, Canva, or similar tools

.
Analytics & Reporting

Track and analyze performance using

Google Analytics and ad platform dashboards

. Generate actionable insights and take

proactive corrective actions

. Prepare performance reports for ongoing optimization.
WhatsApp Marketing

Plan and execute

WhatsApp marketing campaigns

for engagement and lead generation. Ensure full

compliance with platform policies and best practices

.
Requirements

1-3 years of real hands-on digital marketing experience

. Strong comfort with

AI-powered marketing tools and automation platforms

. Proven execution skills across: Content writing & editing Graphic design Video editing Paid ads setup & optimization Proficiency in:

Google Ads

SEO

Social media platforms

Analytics & reporting tools

Highly

creative, data-driven, detail-oriented

, and execution-focused. Comfortable working in a

fast-paced startup environment

where ownership matters.
What We're Looking For

A

doer

, not just a planner. Someone who can

think creatively, execute independently, and optimize constantly

. A marketer who leverages

AI + human intelligence

to deliver consistent performance.
Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹70,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Flexible schedule Food provided Health insurance Internet reimbursement Leave encashment Life insurance Paid sick time Paid time off Provident Fund Work from home
Work Location: In person

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Job Detail

  • Job Id
    JD4882941
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year