Performance Marketing Specialist

Year    DL, IN, India

Job Description

About the Role



We are looking for a data-driven and creative

Performance Marketing Specialist

to plan, execute, and optimize our digital marketing campaigns across multiple channels. The role requires strong analytical skills, hands-on campaign management experience, and the ability to drive measurable growth through paid acquisition strategies.

Key Responsibilities



Develop, implement, and manage paid marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.). Optimize campaigns to achieve KPIs such as CAC, ROAS, CTR, and conversion rates. Monitor campaign performance and generate detailed reports with actionable insights. Collaborate with the design and content teams to create compelling ad creatives and copy. Conduct A/B testing on creatives, audiences, and landing pages to maximize performance. Manage budgets effectively and allocate spending to achieve optimal ROI. Stay updated on industry trends, tools, and best practices in digital marketing.

Requirements



Bachelor's degree in Marketing, Business, or a related field. Proven experience (X+ years) in performance marketing, digital advertising, or paid media management. Hands-on experience with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc. Strong analytical skills and proficiency in tools like Google Analytics, GA4, or other attribution platforms. Ability to interpret data and make strategic campaign decisions. Excellent communication, collaboration, and project management skills.

Preferred Skills



Experience in B2B / EdTech / Finance / E-commerce domains (customize as per your sector). Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, etc.). Knowledge of SEO, email marketing, and remarketing strategies.
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4629232
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year