The Brand Concierge is a marketing agency that delivers performance-driven growth for premium and luxury brands. Our team works across fashion, lifestyle, beauty, home, and legacy Indian brands -- helping them achieve scalable and measurable results.
Role Overview
We're looking for a Performance Marketing Manager who brings a sharp understanding of digital ad platforms and a strong analytical mindset. You'll be responsible for leading paid campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn, while also leveraging GA4, CAPI and other core analytics and CRO tools to drive full-funnel performance.
Key Responsibilities
1. Paid Media Campaigns
Plan, execute, and optimize campaigns across
Meta Ads, Google Ads, and LinkedIn Ads.
Lead
full-funnel campaign strategy
-- from audience segmentation and ad structuring to retargeting and lead nurturing.
Monitor platform trends and apply relevant strategies.
2. Analytics, Measurement & Optimization
Manage tracking, event setup, and campaign reporting through
Google Analytics, Meta Events Manager, Meta Ad manager, Google Tag Manager (GTM)
, etc.
Analyze performance across channels and provide insights on key metrics such as ROAS, CAC, CPL, CTR, and LTV.
Use heatmaps, session recordings, and funnel analytics to support conversion rate optimization (CRO) efforts.
3. Landing Page & Tech Collaboration
Advise on performance enhancements for
Shopify, WordPress, or custom CMS
platforms.
Ensure clean UTM structures, accurate attribution, and well-structured event tagging.
4. Collaboration & Communication
Contribute to client-facing decks, performance reviews, and strategic planning.
Occasionally support SEO or CRM teams with performance insights and keyword data.
Requirements
Minimum 1 year experience
managing performance marketing campaigns across Meta, Google, and LinkedIn.
Proficient in GA4, GTM, Meta Events Manager and CRO tools.
Familiarity with Shopify, WordPress
, and landing page best practices.
Strong understanding of digital metrics, customer journeys, and attribution models.
Bonus: Knowledge SEO and/or email performance metrics.
What We Offer
Exposure to premium and luxury clients with high-growth mandates.
Direct involvement in strategic thinking, not just execution.
Competitive salary with
performance-linked incentives.
Salary: 2.5 - 4.5 LPA (based on experience and skillset)
Incentives: Performance-based bonuses applicable on quarterly targets
Location: Delhi
Type: Full-Time
To Apply: Send your resume and any relevant work samples (dashboards, reports, or case studies) to contact@thebrandconcierge.in
Job Type: Full-time
Pay: ₹250,000.00 - ₹450,000.00 per year
Work Location: In person
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