, you will be responsible for planning, executing, optimizing, and reporting on paid digital campaigns across multiple performance channels. Your core focus will be driving high-quality traffic, increasing customer acquisition, and optimizing Return on Ad Spend (ROAS) across platforms such as Meta, Google, and others.
Key Responsibilities
Plan and manage end-to-end performance marketing campaigns (paid search, paid social, display, retargeting, YouTube, affiliate, etc.).
Execute paid media strategies that drive conversions, sales, and customer lifetime value.
Monitor daily campaign performance, analyze data, and implement optimizations for improved performance (CTR, CPA, ROAS).
Collaborate with creative and content teams to develop effective ad creatives and landing pages tailored to each channel.
Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.
Manage and optimize budgets in alignment with business goals and customer acquisition targets.
Use tools like Google Analytics, Meta Ads Manager, and other attribution platforms to track, analyze, and report on performance metrics.
Stay updated with the latest trends, tools, and best practices in performance marketing and the skincare/beauty industry.
Coordinate with retention marketing (email/SMS/loyalty) teams to ensure full-funnel alignment.
Job Types: Full-time, Permanent
Pay: ₹12,824.16 - ₹48,518.02 per month
Benefits:
Paid sick time
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.