Job Description

Role Overview

You will be responsible for

planning, executing, and optimizing paid campaigns

on

Meta (Facebook + Instagram)

and

Google Ads

, while also

improving VINR's website SEO

to maximize organic and paid growth.

Key Responsibilities

Meta Ads (Facebook + Instagram)

Create, launch, and optimize campaigns for traffic, conversions, and retargeting. Manage budgets, track

ROAS, CTR, CPC, and CAC

. A/B test creatives, ad copies, and audience targeting. Build retargeting and lookalike audiences with pixel setup.

Google Ads (Search + Display + Shopping)

Run and optimize

Search, Display, and YouTube campaigns

. Conduct

keyword research

for beauty/skincare segment. Optimize bidding strategies to improve conversions and lower CAC. Track campaign metrics (CTR, Quality Score, Conversion Rate).

Website SEO & Growth

Perform

on-page SEO

: meta titles, descriptions, URL structure, internal linking, keyword optimization. Manage

off-page SEO

: backlinks, directory submissions, guest blogs. Improve

technical SEO

: page speed, mobile-friendliness, schema, site audits. Track rankings and traffic with

Google Analytics, GA4, Search Console, and SEMrush/Ahrefs

.

Analytics & Reporting

Build weekly/monthly performance dashboards. Analyze CAC, LTV, and attribution between paid + organic. Recommend actionable steps for scaling results.
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person