Job Description

Performance Marketing Specialist / Digital Marketing Specialist / Google Ads Specialist / Meta Ads Expert

Location:

Mumbai

Experience:

2-3 Years (Performance Marketing)

Salary:

3.5 LPA

Department:

Digital Marketing

About the Role

Mindwave Media is hiring a

Performance Marketing Specialist / Performance Marketer /

to manage and optimize paid campaigns across Google Ads, Meta Ads, YouTube and more. If you are passionate about

lead generation / campaign optimization / ROI-driven marketing /

and enjoy working in a fast-paced digital environment, this role is for you.

You will be responsible for

planning, executing and scaling paid ads/

across multiple platforms to achieve high-quality leads and conversions.

Key Responsibilities

Plan, launch & optimize paid campaigns on

Google Ads / Meta Ads / Facebook Ads / Instagram Ads / YouTube Ads /

Manage campaign funnels --

awareness / traffic / lead generation / conversions/

Conduct

keyword research / audience targeting / ad copy testing /

Manage budgets, daily pacing & bidding strategies to maximize

ROI / ROAS /

Analyse campaign data & create

weekly/monthly performance reports /

Collaborate with creative teams to improve

ad creatives / landing pages /

Run

A/B tests / split testing /

for audiences, creatives & landing pages Track important KPIs:

CPL / CAC / ROAS / CTR / CPA /

Implement

UTM tracking / remarketing / custom audiences / lookalike audiences /

Work with internal teams to improve lead quality & conversion performance Stay updated with new

AI tools / digital marketing trends / platform updates /

Must-Have Skills / Requirements

2-3 years hands-on experience in

Performance Marketing / Paid Advertising /

Strong expertise in

Google Ads / Search Ads / Display / YouTube Ads /

Experience with

Meta Ads Manager / Facebook Ads / Instagram Ads /

Strong understanding of

lead generation funnels / conversion tracking /

Analytical skills with experience in

GA4 / Google Analytics / Excel /

Knowledge of

AI tools / automation tools /

for campaign improvement Ability to manage budgets and deliver high-quality results

Good to Have (Preferred Skills)

Experience with

media / entertainment / events / B2C campaigns /

Knowledge of

HubSpot / Zoho CRM / marketing automation /

Understanding of

CRO / landing page optimization /

Education Qualification

Any Graduate / MBA / Digital Marketing Certification (preferred)

What We Offer

Fast-paced learning environment Opportunity to work on high-impact digital campaigns Growth-oriented culture with performance-based rewards Exposure to latest

AI tools / marketing automation / digital strategies /

Job Types: Full-time, Permanent

Pay: Up to ₹350,000.00 per year

Benefits:

Provident Fund
Work Location: In person