Job Description

Role Overview

The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across digital platforms. The role focuses on

ROAS-driven performance

,

lead generation

,

customer acquisition

, and

revenue growth

through data-backed strategies.

Key Responsibilities1. Paid Ads Management

Plan and run high-performing campaigns on

Google Ads (Search, Display, Video)

and

Meta Ads (Facebook & Instagram)

. Manage budgets, bidding strategies, and campaign structure for maximum efficiency. Run remarketing, retargeting, lookalike, and custom audience campaigns.

2. Performance Optimization

Continuously monitor KPIs:

CPC, CPA, CPL, CAC, ROAS, CTR, Conversions

. Optimize creatives, audience sets, landing pages, and funnel performance.

3. Funnel & Landing Page Management

Work with design/content teams to create high-converting landing pages. A/B test creatives, copies, and audiences to identify best-performing combinations.

4. Analytics & Reporting

Track campaign performance using

Google Analytics, Google Tag Manager, Meta Business Suite, CRM

, etc. Prepare weekly, monthly, and quarterly reports with insights and action plans.

5. Budget & Forecasting

Plan daily/weekly/monthly ad spends to meet business targets. Forecast campaign performance and manage ROI-driven budget allocation.

6. Collaboration

Work closely with digital, creative, sales, and product teams to align objectives. Coordinate with agencies or freelancers when required.

Key Skills Required

Strong expertise in

Meta Ads & Google Ads

Deep understanding of digital marketing metrics & conversion funnels Strong analytical thinking and data interpretation Knowledge of landing page optimization and CRO Experience with analytics & automation tools Ability to run and scale high-budget campaigns

Qualifications

Bachelor's degree in Marketing / Business / Communications or equivalent Certifications in Google Ads, Meta Ads, Analytics preferred Minimum 3-7 years of experience in performance marketing with proven ROI results
Job Type: Full-time

Pay: ?35,000.00 - ?44,308.28 per month

Work Location: In person