Job Description

Job Summary

We are seeking a results-driven

Performance Marketing Specialist

to manage and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have hands-on experience in managing ad budgets, analyzing data, and driving measurable ROI for e-commerce or lead-generation brands.

Key Responsibilities

Plan, execute, and manage paid campaigns on

Google Ads, Meta Ads, YouTube, and Display Networks

. Optimize campaigns to achieve maximum ROI and reduce CPA (Cost per Acquisition). Conduct

keyword research, audience targeting, and competitor analysis

. Create, test, and scale

ad creatives, copy, and landing pages

for performance improvement. Track daily performance metrics to understand campaign success and areas for improvement. Manage campaign budgets, pacing, and monthly ad spends efficiently. Collaborate with the design and content teams for creative development. Set up conversion tracking using

Google Tag Manager, Meta Pixel, and Analytics

. Generate detailed weekly and monthly performance reports. Stay updated with the latest advertising trends, algorithm changes, and tools.

Requirements

1-3 years of proven experience in performance marketing or digital advertising. Hands-on experience with

Google Ads, Meta Ads Manager

, and

Analytics tools

. Strong understanding of

CPC, CPA, ROAS, and Conversion Optimization

. Proficiency in

Excel/Google Sheets

for reporting and data analysis. Familiarity with

e-commerce / D2C / SaaS marketing

preferred. Certification in Google or Meta Ads is a plus. Excellent analytical, communication, and time-management skills.

Nice to Have

Experience with remarketing, Lookalike audiences, and A/B testing. Knowledge of

SEO basics

and landing page optimization. Understanding of

Email or WhatsApp campaign automation tools

.
Job Types: Full-time, Permanent, Fresher

Work Location: In person