Job Description

About the Role

We are seeking a

Performance Marketing Specialist

with strong expertise in running and optimizing

Google Ads

and

Meta Ads

campaigns. The ideal candidate will be responsible for driving

lead generation, conversions, and ROI-focused ad strategies

through data-driven performance marketing.

Key Responsibilities

Plan, execute, and optimize

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook & Instagram)

campaigns. Develop and manage

lead generation campaigns

with a focus on ROI. Analyze campaign performance metrics and prepare detailed reports. Manage

budget allocation and bidding strategies

to maximize performance. Conduct

audience research, targeting, and retargeting

for higher conversion rates. A/B test ad creatives, landing pages, and messaging for continuous improvement. Stay updated with

industry trends, platform updates, and best practices

in digital advertising.

Key Requirements

Strong expertise in

Google Ads

&

Meta Ads

campaign management. Proven experience in

performance marketing & ROI-driven strategies

. Hands-on experience with

campaign analysis, budget allocation, and optimization

. Solid understanding of

audience targeting, segmentation, and retargeting techniques

. Ability to work with cross-functional teams (design, content, sales) to align campaigns with business goals. Excellent analytical and problem-solving skills with attention to detail.

Preferred Qualifications

Google Ads & Meta Ads certifications (a plus). Experience in SaaS, e-commerce, or lead-generation-focused industries. Familiarity with

Google Analytics, Tag Manager, and CRM tools

.
Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Experience:

Google Ads & Meta Ads: 1 year (Required) performance marketing & ROI-driven strategies.: 1 year (Required)
Work Location: In person