Job Description

About the RoleThe Performance Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that drive measurable results for the company. The ideal candidate will have a strong understanding of marketing analytics and experience in developing and executing data-driven marketing strategies. As a Performance Marketer, you will play a critical role in driving customer acquisition, retention, and revenue growth for our companyThe kind of person we are looking forThe ideal candidate is passionate about data-driven marketing and has experience in testing and optimization across multiple marketing channels. Here is what you are good at.- You get stuff done whatever it takes and drive other\'s to completion- You thrive on working well with others. You love to collaborate with the founding team, subject matter experts, learning specialists, Sales and inspire them to do their best. - You don\'t already know everything but you love to learn.- You are not here for a job but to make an impact in the industryJob Responsibilities in this role :- Develop and implement performance marketing strategies to increase lead generation and improve conversions- Optimize ad performance across multiple channels and platforms to meet KPIs and maximize ROI- Develop and manage digital prospecting, remarketing campaigns, email marketing and marketing automation strategy- Manage both paid and organic lead generation to increase brand awareness and drive sales- Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google AdWords, Facebook, Instagram, LinkedIn, Quora & other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.- Experience with A/B testing, CTR and conversion rate optimization- Execute email marketing campaigns to nurture leads and improve conversions- Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS- Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.- Manage paid listings on third party websites and media partners. Identify and test new channels to continue to meet or exceed established critical metrics- Ensure top organic search ranking positions (SEO) by collaborating with the SEO team.- Conduct regular conversion rate optimization audits with a 360 degree multi-channel dashboard view- Use various analytical tools and manage Google Analytics to track & measure all marketing campaigns- Work with cross-functional teams to develop and enhance strategiesQualifications and Requirements :- At least 5 years of relevant work experience & expertise in Performance Marketing- An expert in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google AdWords and LinkedIn Campaigns)- Hands-on experience in analytics, lead generation, organic lead generation, email marketing, and other digital marketing techniques - Proven track record of success in driving business growth through various marketing channels- Hands-on experience in Email marketing platforms- Experience in using CRM tools- Deep understanding of different lead generation channels and how they function- Excellent communication and collaboration skills- A certificate in Digital Marketing is mandatory- Degree/ MBA in Marketing or related field. (ref:updazz.com)

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