Job Description

About Us

The Fragrance People is a fast-growing D2C home fragrance brand built on strong design, high-quality products, and performance-driven growth. We're scaling aggressively and are looking for a

hands-on growth operator

to own paid marketing and website conversion.

This role reports

directly to the founder

and is for someone who wants

real ownership

, not just execution.

What You Will DoPerformance Marketing (Primary Responsibility)

Personally manage

Meta (Facebook & Instagram) and Google Ads

Plan, launch, test, scale, and pause campaigns weekly Track and optimise ROAS, CPA, and creative performance Analyse data daily and take fast decisions Brief designers and content teams clearly with performance logic Kill underperforming creatives without delay Maintain a structured testing roadmap

Shopify Website & Conversion Optimisation

Own website conversion rate improvement Optimise: Product pages Homepage and collection pages Trust elements (reviews, UGC, social proof) Analyse heatmaps, session recordings, and funnel drop-offs Implement quick fixes independently Coordinate with external developers only when required

Data & Ownership

Track performance daily Prepare clear weekly reports (no fluff, no vanity metrics) Identify problems and execute solutions Reduce founder dependency over time Take ownership of outcomes, not just tasks

What Success Looks Like

Ads scale in a controlled, predictable way Website conversion improves month-on-month Founder spends less time on daily growth execution

Who You Are

4-7 years experience in

D2C performance marketing

Hands-on experience scaling

Shopify brands

(home / lifestyle / beauty preferred) Strong experience with: Meta Ads Google Ads Shopify backend Data-driven and execution-focused Strong design sensitivity (you know what looks premium vs cheap) Fast, accountable, and ownership-oriented

Non-Negotiables

Speed of execution Data obsession Design sensitivity Accountability and ownership mindset

Location & Compensation

Delhi NCR ?1,00,000 - ?1,20,000 per month (based on capability)

Important Note

This is

not

a social media role.
This is

not

an agency-management role.
This role is for someone who wants to

own growth

.

Job Types: Full-time, Permanent

Pay: ?100,000.00 - ?120,000.00 per month

Ability to commute/relocate:

Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Have you personally managed Meta (Facebook & Instagram) AND Google Ads for a Shopify D2C brand? What is the highest monthly ad budget you have personally managed?
? ?1-3 lakhs

? ?3-7 lakhs

? ?7-15 lakhs

? ?15+ lakhs

Have you scaled a Shopify D2C brand beyond ?1 Cr/month in revenue using paid ads?
? Yes

? No

Experience:

Performance marketing: 5 years (Required)
Work Location: In person