Job Description

Role Purpose

To drive qualified traffic, leads, and visibility for Woodpecker Furnitures through performance marketing campaigns and SEO initiatives across digital platforms.

Key Responsibilities

Plan, set up, manage, and optimise Meta Ads campaigns (awareness, traffic, lead generation, retargeting, catalogue or offer-based campaigns).

Create and manage Google Ads campaigns, including search, display, remarketing, and store-visit-focused campaigns.

Conduct keyword research relevant to furniture, interiors, decor, and related categories.

Implement on-page SEO activities such as optimising titles, meta descriptions, headers, image alt tags, and internal linking.

Manage local SEO and Google Business Profiles for each showroom, including updates, reviews, posts, and NAP consistency.

Use SEO tools such as Google Analytics/GA4, Google Search Console, and platforms like SEMrush, Ahrefs, Ubersuggest or similar for tracking, analysis, and optimisation.

Coordinate WhatsApp marketing and email marketing campaigns along with the team, including creating lists, segments, and campaign structures.

Analyse campaign performance regularly and provide weekly and monthly reports with insights, learnings, and action points.

Work closely with the Bilingual Content & Copy Specialist to ensure content is aligned with SEO strategy and keyword usage.

Skills & Experience Required

Hands-on experience with Meta Business Suite / Ads Manager and Google Ads platform.

Practical experience using SEO tools such as Google Analytics/GA4, Google Search Console, SEMrush/Ahrefs/Ubersuggest or similar.

Strong analytical mindset and comfort with numbers, CPC, CTR, conversion rate, and ROI calculations.

Ability to translate data insights into clear recommendations and optimisations.

Prior experience in performance marketing and SEO for retail, e-commerce, or related sectors preferred

Job Type: Full-time

Pay: ₹25,000.00 - ₹33,882.99 per month

Benefits:

Health insurance
Work Location: In person