Job Description

the senior associate - performance marketing role involves driving growth for digital-first brands through data-led advertising on meta and google. the position requires a blend of analytical ability, strategic thinking, creative collaboration, and hands-on campaign execution. the role functions within a fast-paced agency environment, working closely with cross-functional teams to plan, launch, optimise, and scale high-performance campaigns across platforms.
you'd be a perfect fit, if you:
? love marketing and advertising.
? love ideating and experimenting frugally and growing brands.
? already have 2-4 years of experience in performance marketing.
? have expertise in google or meta ads or both and want to grow further into the same.
? are highly data-focussed in your research and decision making.
? love collaborating with multiple people to ideate creative ways of marketing a brand.
? understand cro and the value of optimizing the website to improve ad performance.
? have excellent written and oral communication/presentation skills, including creating and delivering effective presentations and marketing reports.
? love setting big goals and taking them down strategically.
? love taking responsibilities and managing multiple priorities.
? have good expertise on ga4, looker studio, ms excel.
requirements
your broad responsibilities would include:
? managing client projects end to end including audience research, competitive research, creative research, campaign creation, ongoing optimization and reporting
? managing client communication directly to build strong relationships with them and being able to explain the rationale for your decisions and getting their approvals on plans
? doing cross-platform ads analytics and decision making from it to keep growing each brand
? learning from other team members and sharing your knowledge with them to create a high performance eco-system
? delivering growth and roi to clients as per each brand's goals
? understanding what makes and conceptualizing high converting campaigns and landing pages basis customer behavior analysis
? guiding clients on other channels of marketing that can improve their growth continuously learning and becoming a top 1% performance marketer (yes, legit this is a serious responsibility as a part of your job and we will help you get there).
benefits
why you should join us?
? in case you value the opportunity to work on real & challenging marketing problems
? in case you value high involvement from founders and learning from them
? in case you value having the autonomy to do things your way and not have to worry about experimental failures
? in case you care about working alongside genuine, honest peers who will have your back, no matter what
? in case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort
? in case you believe in always learning and want an environment which will invest into your learning for the long term
? in case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies
? in case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company)
why you shouldn't join us?
? in case you are looking for a product company, ofcourse we aren't one
? in case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and only has to do that. we thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead
? in case you are looking for the top bracket pay in the industry - we are not the one for you. you may find hyper funded startups who can do that for you
working days: monday to friday (onsite) + saturday half day (wfh)
location: hsr layout, bangalore.

Skills Required