Job Description

Paid Media Strategy & Execution:

Plan, manage, and optimize paid campaigns across

Google Ads (Search, Display, YouTube)

,

Meta (Facebook, Instagram)

, and other relevant platforms. Define campaign objectives, target audiences, bidding strategies, and budgets. Conduct A/B testing of ad creatives, copy, and landing pages to improve CTR and conversion rates. Utilize

Dynamic Search Ads, Performance Max, and Remarketing strategies

effectively.

Analytics & Performance Tracking:

Set up and maintain tracking using

Google Analytics (GA4)

,

Tag Manager

,

UTM parameters

, and

Conversion APIs

. Analyze campaign performance, ROI, and CPA using

Google Data Studio, Looker Studio, or Excel dashboards

. Implement and manage attribution models to assess performance across channels and devices. Continuously monitor KPIs such as

ROAS, CAC, LTV, CPL, CTR

, and

bounce rates

.

Budget & ROI Management:

Own and manage digital advertising budgets across all paid media channels. Forecast, plan, and report on spend and performance, ensuring efficient allocation of resources. Identify scaling opportunities while maintaining positive unit economics.

AI Tools & Automation:

Use AI tools like

ChatGPT, Jasper, AdCreative.ai, Copy.ai, and Ocoya

for ad copy, creatives, and audience insights. Leverage automation platforms (e.g.,

Zapier

,

Make

,

Google Ads Scripts

) for routine reporting and optimization. Stay ahead of AI-driven ad platforms and tools (e.g.,

Meta's Advantage+

,

Google Performance Max

).

Funnel Optimization & CRO:

Implement full-funnel tracking to identify bottlenecks and improve customer journey flow. Conduct post-click analysis and suggest improvements for conversion paths.

Market Research & Audience Insights:

Perform competitor analysis and audience research using tools like

SimilarWeb

,

SEMrush

, or

Facebook Ads Library

. Identify new audience segments, keywords, interests, and lookalike audiences. Understand customer intent and behavior across platforms to inform targeting and messaging.

Collaboration & Reporting:

Work closely with the content, creative, SEO, and product teams to align campaign messaging and assets. Deliver regular performance reports, insights, and recommendations to stakeholders. Contribute to marketing strategy meetings with data-backed performance insights.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Work from home
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Experience:

Google Ads: 1 year (Preferred)
Work Location: Remote

Expected Start Date: 04/08/2025