Job Description

About Us: Armoks Media Pvt Ltd is a media production house with core expertise in building content for a mass audience with no compromise in quality. Our sole aim is to provide you with a full stack production service that includes creative storytelling and exceptional production quality. Flagship channels Trakin Tech (14M) and ShortsBreak (35M) spearhead our growth, generating a staggering 1B+ monthly views. Oddtech Website: https://shop.oddtech.in/ Faadu Website: https://faadu.shop/ About the Role: We are looking for a talented Performance Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth for our eCommerce business. Experience in the eCommerce industry is a must. Experience: 1-2 Years Responsibilities: xe2x97x8f Develop and implement performance marketing strategies across various channels, including Paid Search (PPC), Paid Social (Facebook Ads, Instagram Ads, etc.), Display Advertising, and potentially affiliate marketing. xe2x97x8f Manage campaign budgets, bidding strategies, and audience targeting to achieve optimal return on ad spend (ROAS) and other key performance indicators (KPIs). xe2x97x8f Conduct thorough audience research and segmentation to ensure relevant messaging and offers are reaching the right customers. xe2x97x8f A/B test creatives, landing pages, and offers to continuously improve campaign performance. xe2x97x8f Analyze campaign data and provide actionable insights to optimize marketing efforts and inform future strategies. xe2x97x8f Work closely with the eCommerce and creative teams to ensure seamless campaign execution. xe2x97x8f Stay up-to-date on the latest trends and best practices in performance marketing. Qualifications: xe2x97x8f 2+ years of experience in performance marketing, preferably within the eCommerce industry. xe2x97x8f Experience in eCommerce industry is a must xe2x97x8f Strong understanding of digital marketing channels, including Paid Search, Paid Social, and Display Advertising. xe2x97x8f Proven track record of success in driving sales and conversions through performance marketing campaigns. xe2x97x8f Excellent analytical skills with experience using marketing analytics platforms like Google Analytics. xe2x97x8f Experience with campaign management tools such as Google Ads, Facebook Ads Manager, etc. xe2x97x8f Excellent communication and collaboration skills. xe2x97x8f Ability to work independently and manage multiple priorities. xe2x97x8f A passion for eCommerce and a strong understanding of customer acquisition strategies. xe2x97x8f Someone who is comfortable working on a higher budge