Job Description

About Bioleather

Bioleather is an award-winning, plant-based leather alternative made from upcycled tomato waste. Plastic-free, biodegradable, and proudly made in India -- we supply to sustainable fashion and lifestyle brands across the globe.

Role Overview

We're seeking a performance-driven marketer to help scale our

ads and conversion campaigns

across Meta, Google, and LinkedIn. This role is ideal for someone who loves testing creatives, optimizing campaigns, and growing ROAS for an impact-driven product.

Responsibilities

Plan, launch, and optimize paid campaigns (Meta, Google, LinkedIn) Track KPIs: ROAS, CPA, CTR, CPC, CPL A/B test ad creatives and landing pages Research and target new D2C segments Monitor and report weekly campaign performance Coordinate with creative and content teams for ad assets Recommend budget reallocations based on results
Requirements

1+ years experience in performance/digital marketing (Meta & Google Ads mandatory) Familiarity with analytics tools (Meta Ads Manager, GA4, Google Tag Manager) Understanding of sustainable/B2B brands is a plus Ability to work independently and deliver insights Strong communication and reporting skills
Bonus Skills

Experience with Brevo, Make.com, or email automation Landing page optimization and CRO know-how Creative copywriting for ads
Why Join Us

Flexible hours High-impact role in a fast-growing sustainable startup Creative freedom + performance-based growth opportunities Work directly with the founder and cross-functional teams
Job Types: Part-time, Internship
Contract length: 6 months

Pay: ?4,000.00 - ?8,000.00 per month

Benefits:

Flexible schedule
Application Question(s):

What's the highest monthly ad spend you've personally managed on Meta platforms? Describe the project and results. Share an example of your most successful Meta ad campaign. What was the ROAS, what kind of product was it for, and what strategy made it work? Have you worked with sustainable or ethical fashion brands before? If not, how would you approach a niche like that? What is your process for launching a new Meta ads campaign from scratch for a D2C product? How do you test ad creatives? Please describe your method for testing different hooks, formats, and offers. Who typically handles your ad creatives? Do you create them yourself or work with designers/editors? Give an example of a time when creative performance dropped. What steps did you take to fix it? How do you scale a winning ad? What indicators do you look for before increasing budget or duplicating campaigns? Describe how you structure a full-funnel Meta ads setup. Include audience types and retargeting strategies. What types of lookalike audiences have you created, and what were the source audiences? What worked best in your experience? Have you worked with Conversion API (CAPI)? If yes, describe how you implemented or used it for optimization.
How often do you check and optimize ad campaigns? What does your daily/weekly routine look like?

What tools (outside Meta Ads Manager) do you regularly use for reporting, analytics, or creative production? How do you report performance to your clients? Share a sample report format or explain what's included. Imagine you're given ?5,00,000 to promote a sustainable material brand like Bioleather.
How would you allocate that budget across campaign types, funnel stages, and creatives over 30 days? Please be as detailed as possible.

Work Location: Remote