Job Description

Job Title:

Performance Marketing Specialist - Meta Ads (Facebook & Instagram)

Location: Dwarka Sec-12,

Delhi (Preferred) | Candidates willing to relocate can apply

Job Type:

Full-Time

Experience Required:

3+ Years

Industry:

Digital Marketing / Advertising Agency

Focus:

Lead Generation + Ecommerce Campaigns

Markets:

International (US, UK, Australia, Canada)

Job Summary

We are looking for a highly skilled

Meta Ads Specialist

to manage and scale performance-based advertising campaigns on Facebook & Instagram. The ideal candidate must have proven agency experience and a strong track record of delivering results in both

Lead Generation

and

Ecommerce

across international markets.

Key Responsibilities

Plan, execute, and optimize campaigns across

Facebook & Instagram

Define funnel-based strategies for Lead Gen & Ecommerce Manage ad creatives, audiences, placements, and bidding strategies Implement

advanced audience segmentation

and

lookalike

strategies Set up & track conversions using

Meta Pixel, Events, and GA4

Conduct A/B testing on creatives, messaging & landing pages Analyze performance metrics (CPA, ROAS, CTR, CVR) and create detailed reports Research competitors and monitor industry trends Work closely with creative & client servicing teams on strategy and execution Handle multiple client accounts in a fast-paced agency environment

Skills & Requirements

Minimum

3+ years

hands-on experience in

Meta Ads

Agency experience is mandatory

Proven success in both

Lead Gen

and

Ecommerce

campaigns Mandatory experience with

international markets

(US/UK/AUS/Canada) Strong understanding of customer funnels and retargeting strategies Strong analytical skills with expertise in Meta Business Suite & GA4
Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Work Location: In person