Job Description

Job Title: Performance Marketing Manager (EdTech)

Location:

Alpha 1 Commercial Belt, Greater Noida

Salary:

?25,000 - ?30,000 per month

Experience:

2-5 years

Industry:

EdTech

Employment Type:

Full-time, On-site

Gender Preference:

Male candidates only

Job Summary

We are looking for a

Performance Marketing Manager

with proven experience in the

EdTech industry

to plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate will be data-driven, ROI-focused, and experienced in lead generation for online education products.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across

Google Ads, Facebook/Instagram Ads, YouTube, and other paid channels

Drive

high-quality leads

for EdTech courses and programs Monitor daily campaign performance including

CPL, CPA, ROAS, CTR, and conversions

Manage and optimize

landing pages and funnels

in coordination with design/content teams Conduct

A/B testing

on ads, creatives, copies, and audiences Analyze data and prepare

weekly and monthly performance reports

Manage marketing budgets and ensure maximum ROI Coordinate with sales teams to improve lead quality and conversion rates
Required Skills & Qualifications

Must have

prior experience in the EdTech industry

Strong hands-on experience with

Google Ads & Meta Ads Manager

Knowledge of

lead generation campaigns

and funnel optimization Proficient in

Google Analytics, Google Tag Manager

, and tracking pixels Strong analytical and problem-solving skills Ability to work independently and meet performance targets
Preferred Candidate Profile

Male candidate Based in or willing to commute to

Greater Noida (Alpha 1 Commercial Belt)

Immediate or short notice period preferred
What We Offer

Competitive salary (?25k-?30k per month) Performance-based growth opportunities Exposure to scaling EdTech marketing campaigns Stable work environment with clear KPIs
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Google Ads: 2 years (Required) Meta Ads: 2 years (Required) Lead generation: 2 years (Required) Education Industry: 2 years (Required)
Work Location: In person