Job Description

Performance Marketing Manager

CTC: ₹7 to 10 lakh

We are seeking a Performance Marketing Manager who will play a pivotal role in planning,

executing, and optimizing performance marketing campaigns across various digital platforms.

This position is designed to drive business growth and meet key performance indicators (KPIs).

The ideal candidate will have extensive experience in paid media strategy, audience targeting,

and advanced analytics to maximize return on investment (ROI) while contributing to the

company's overall marketing strategy. The role requires a strategic thinker with the ability to

manage multi-channel campaigns, analyze performance metrics, and optimize results to

achieve business objectives.

Key Responsibilities:

Campaign Strategy Development & Execution:

₹ Develop and implement comprehensive performance marketing strategies across

platforms including Meta Ads, Google Ads, Criteo, AdRoll, RTB, and programmatic

advertising.

₹ Design and optimize campaigns that drive targeted traffic, conversions, and overall

business growth.

Campaign Management & Optimization:

₹ Manage the full campaign lifecycle, including budgeting, targeting, creative optimization,

bidding strategies, and A/B testing to ensure campaigns meet KPIs.

₹ Continuously refine digital advertising efforts to drive high-quality leads, improve sales,

and maintain a strong focus on conversion rate optimization (CRO).

Performance Analysis & Reporting:

₹ Continuously monitor, analyze, and interpret campaign performance metrics across all

paid media channels.

₹ Derive actionable insights from data to optimize campaigns and ensure the best possible

ROI while identifying opportunities to scale.

₹ Prepare and present detailed performance reports to internal stakeholders, translating

key findings into strategic recommendations and decisions.

Collaboration & Cross-Functional Alignment:

₹ Collaborate with creative, design, and product teams to ensure alignment of

performance marketing strategies with overall business goals and objectives.

₹ Work closely with other marketing departments to maintain consistency in messaging,

creative assets, and brand positioning across all digital channels.

Continuous Improvement & Innovation:

₹ Stay updated on the latest industry trends, emerging technologies, and best practices in

performance marketing to implement innovative strategies and tools.

₹ Regularly assess and test new tactics, platforms, and technologies to continually

improve campaign performance and stay ahead of the competition.

Qualifications:

₹ 5+ years of experience in performance marketing, with a strong focus on paid media

campaigns.

₹ Extensive hands-on experience with Meta Ads, Google Ads, Criteo, AdRoll, RTB, and

programmatic advertising.

₹ Deep understanding of conversion rate optimization (CRO) and expertise in digital

analytics tools such as Google Analytics, Facebook Ads Manager, and others.

₹ Proven track record of driving measurable results through performance marketing

campaigns.

₹ Strong analytical mindset, with the ability to interpret large datasets, identify trends, and

derive actionable insights to improve campaign performance.

₹ Exceptional communication skills and ability to present data-driven insights to both

technical and non-technical stakeholders.

₹ Excellent organizational and time management skills, capable of managing multiple

campaigns and projects simultaneously.

₹ Experience in budget management and bidding strategies for high-volume campaigns.

₹ Knowledge of SEO and content marketing strategies is a plus.

Key Skills:

₹ Performance Marketing

₹ Paid Media Strategy

₹ Conversion Rate Optimization (CRO)

₹ Data Analysis and Reporting

₹ Google Ads and Meta Ads Expertise

₹ Bidding and Budget Management

₹ Cross-functional Team Collaboration

₹ Digital Marketing Tools and Platforms

₹ Emerging Technologies and Trends

₹ Strong Communication and Presentation Skills

Interested candidates please share your updated resumes to

amarragi@affable.in or 9048151003

Job Type: Full-time

Pay: ₹700,000.00 - ₹800,000.00 per month