Job Description

Role Overview

We are hiring a

Senior Performance Marketing Manager

with

5-6 years of experience

who has

proven expertise in lead generation for international markets, especially the US

. This role requires deep understanding of paid acquisition, funnel optimization, and scaling high-quality leads at optimal CPLs.

Key Responsibilities

Lead and scale

international lead generation campaigns

, with a strong focus on the

US market

Plan, execute, and optimize paid campaigns across

Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms

Own end-to-end lead funnels including acquisition, retargeting, and conversion optimization Optimize for key metrics such as

CPL, CPA, lead quality, CAC, and ROI

Manage and allocate ad budgets efficiently across international geographies Run A/B tests on ad creatives, landing pages, forms, and audience targeting Ensure accurate conversion tracking, pixels, and events using

Google Analytics, GTM, and platform tools

Analyze performance data and present insights and recommendations to leadership Collaborate with sales, CRM, and creative teams to improve lead quality and conversion rates Stay updated with platform changes, compliance requirements, and best practices for US advertising
Required Skills & Qualifications

5-6 years of hands-on performance marketing experience

Strong experience in lead generation campaigns

(mandatory)

Proven experience running international campaigns, especially targeting the US market

Expertise in

Google Ads and Meta Ads

(mandatory) Experience managing significant monthly ad spends in international markets Strong knowledge of analytics, attribution, and conversion tracking Proficiency with

Google Analytics, Google Tag Manager, Meta Business Manager

Data-driven mindset with strong analytical and optimization skills
Preferred Qualifications

Experience working with

US-based audiences, businesses, or clients

Familiarity with

CRM integrations, lead scoring, and sales funnel optimization

Experience in

B2B, B2C, or service-based lead generation

Knowledge of CRO, landing page optimization, and tools like Hotjar, HubSpot, Salesforce, etc.
Compensation & Benefits

Good salary (best in the industry, based on experience)

Attractive performance-based incentives tied to lead quality and CPL

High-ownership

in-house role

Growth-focused and collaborative work culture Long-term career growth opportunities
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

Health insurance Provident Fund
Ability to commute/relocate:

Zirakpur, Punjab: Reliably commute or planning to relocate before starting work (Required)
Experience:

Performance marketing: 5 years (Required)
Work Location: In person