Job Description

1. Performance Strategy & Budgeting

Develop and execute the performance marketing strategy for all projects. Manage digital budgets, forecasting, and ROI to maximize lead quality and conversions.

2. Media Planning & Optimization

Run and optimize campaigns across Google, Meta, YouTube, Programmatic, Portals, and Affiliates. Improve targeting, bidding, retargeting, and audience segmentation for premium real estate buyers.

3. Creative Coordination

Create performance-driven creative briefs and manage A/B testing of ads and content. Work closely with the Creative team to ensure relevant, refreshed, and high-performing assets.

4. Campaign Execution & Funnel Management

Oversee end-to-end campaign setup, tracking, QA, and optimization. Improve landing pages, conversion flows, and user experience to boost leads and site visits.

5. Data, Analytics & Reporting

Build dashboards and maintain full-funnel visibility from impressions to bookings. Implement attribution models and analyze funnel gaps to improve efficiency.

6. CRM & Automation

Manage lead nurturing journeys on Salesforce Marketing Cloud and WhatsApp automation. Ensure smooth transitions from Lead ? QL ? Site Visit ? Booking.

7. Competitor & Market Insights

Track competitor ads, messaging, and market trends to refine strategy.

8. Agency & Team Management

Manage performance agencies and ensure delivery of KPIs. Mentor internal team members on tools, analytics, and best practices.
Candidates exp in similar position preffered.

Job Type: Full-time

Pay: ?80,000.00 - ?100,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

Do you have exp in Performance Marketing?
Work Location: In person