Job Description

Job Title : Meta Ads Specialist
Job type : Full Time
Job Location: Park Street, Kolkata
Salary: Based on your skills and experience

Key Responsibilities
Develop, launch, and manage high-converting Meta Ads campaigns (Facebook, Instagram). Strategically lower CPC & CPA while improving ROAS across accounts. Conduct detailed audience research to identify profitable targeting opportunities. Implement A/B split testing for ad copy, creatives, and audience segments. Build and manage remarketing funnels to maximize conversions. Optimize campaign structures for scalability. Analyze performance data & prepare actionable reports for clients. Collaborate with creative and copywriting teams for high-impact ad assets. Stay ahead of Meta platform updates and algorithm changes. Requirements
2+ years of proven experience managing Meta Ads campaigns with 6-figure monthly spends. Strong understanding of Facebook Pixel, Conversion API, Custom Audiences, and Lookalike Audiences. Demonstrated success in reducing CPC while increasing ROI. Proficiency with Ads Manager, Google Analytics, and tracking tools. Excellent analytical and problem-solving skills. Ability to manage multiple client accounts efficiently. Experience with remarketing strategies and funnel building. Strong communication skills and ability to explain ad performance to non-technical clients.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Paid time off
Application Question(s):

Have you run campaigns in both product and service based ? Have you dealt with e-commerce campaigns?
Work Location: In person