to join our growing agency team. The ideal candidate will be responsible for strategizing, executing, and optimizing
paid campaigns across Meta, Google Ads, YouTube, and other digital platforms
-- with a clear focus on driving
sales, leads, reach, and awareness
for a wide range of clients.
Key Responsibilities
Plan, launch, and manage
performance marketing campaigns
across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms
Set clear KPIs and performance goals for each campaign -- including
lead generation, website traffic, conversions, and brand awareness
Conduct ongoing
A/B testing
for creatives, copy, and audiences to improve performance
Monitor campaign budgets, pacing, and bid strategies for maximum efficiency
Analyze and report on campaign performance using platforms like
Google Analytics, Meta Business Manager, and ad dashboards
Collaborate with creative, strategy, and account teams to align campaign goals with content and messaging
Stay updated on
industry trends, algorithm changes
, and emerging ad formats
Requirements
Proven experience in managing
paid marketing campaigns
on Meta, Google Ads, and YouTube
Strong understanding of
performance metrics
(CPC, CPA, CTR, ROAS, etc.)
Experience with
lead generation funnels, pixel setup, retargeting, and lookalike audiences
Working knowledge of Google Analytics, UTM tracking, and basic SEO/SEM principles
Ability to manage
multiple campaigns and clients simultaneously
Strong analytical, problem-solving, and communication skills
Bonus Skills
Experience in
e-commerce, D2C, or B2B lead gen campaigns
Familiarity with platforms like LinkedIn Ads, Twitter/X Ads
Certification in Meta Blueprint or Google Ads (Preferred but not mandatory)
Job Type: Full-time
Pay: ?15,000.00 - ?30,000.00 per month
Benefits:
Provident Fund
Schedule:
Day shift
Supplemental Pay:
Performance bonus
Work Location: In person
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