Job Description

Job Title: Performance Marketer

Location:

Kolkata

Type:

Full-Time

Experience:

2-4 years preferred

We are seeking a

results-driven Performance Marketer

to join our growing agency team. The ideal candidate will be responsible for strategizing, executing, and optimizing

paid campaigns across Meta, Google Ads, YouTube, and other digital platforms

-- with a clear focus on driving

sales, leads, reach, and awareness

for a wide range of clients.

Key Responsibilities

Plan, launch, and manage

performance marketing campaigns

across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms Set clear KPIs and performance goals for each campaign -- including

lead generation, website traffic, conversions, and brand awareness

Conduct ongoing

A/B testing

for creatives, copy, and audiences to improve performance Monitor campaign budgets, pacing, and bid strategies for maximum efficiency Analyze and report on campaign performance using platforms like

Google Analytics, Meta Business Manager, and ad dashboards

Collaborate with creative, strategy, and account teams to align campaign goals with content and messaging Stay updated on

industry trends, algorithm changes

, and emerging ad formats

Requirements

Proven experience in managing

paid marketing campaigns

on Meta, Google Ads, and YouTube Strong understanding of

performance metrics

(CPC, CPA, CTR, ROAS, etc.) Experience with

lead generation funnels, pixel setup, retargeting, and lookalike audiences

Working knowledge of Google Analytics, UTM tracking, and basic SEO/SEM principles Ability to manage

multiple campaigns and clients simultaneously

Strong analytical, problem-solving, and communication skills

Bonus Skills

Experience in

e-commerce, D2C, or B2B lead gen campaigns

Familiarity with platforms like LinkedIn Ads, Twitter/X Ads Certification in Meta Blueprint or Google Ads (Preferred but not mandatory)
Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person