Job Description

Role Overview

We are seeking a results-driven

Marketing Manager

with strong performance marketing expertise and hands-on experience managing marketplace platforms such as

Amazon (US)

and

Walmart Marketplace

(U.S. equivalent to Flipkart), as well as

TikTok Shop / TikTok marketing

.
The ideal candidate is a versatile marketer who can run paid campaigns, optimize marketplace performance, and create compelling content for multiple product lines--preferably with experience in

Ayurveda, herbal wellness, or natural beauty brands

.

Key ResponsibilitiesPerformance Marketing

Plan, execute, and optimize paid campaigns across

Google Ads, Meta Ads, TikTok Ads

, and marketplace ad platforms (Amazon PPC, Walmart Sponsored Ads). Conduct A/B testing, manage budgets, and drive lower CAC while improving ROAS. Analyze campaign performance and provide weekly dashboards and insights to leadership.

Marketplace Management (USA)

End-to-end management of

Amazon Seller Central

: listings, SEO optimization, keyword research, pricing, reviews, A+ content, inventory coordination. Manage

TikTok Shop

including product uploads, influencer campaigns, affiliate programs, and trend-based content creation. Oversee

Walmart Marketplace

(if applicable) including product listings, catalog quality, promotions, and advertising. Track marketplace analytics and continually improve conversion rate, buy-box win rate, and organic rankings.

Content Creation & Brand Storytelling

Create or coordinate photo/video content for product pages, social media, blogs, and ads. Write compelling product descriptions, brand stories, and educational content around wellness and Ayurveda. Develop a consistent brand voice across all platforms.

Social Media & Influencer Management

Manage organic social presence across TikTok, Instagram, and YouTube. Identify and collaborate with influencers, creators, and affiliates to drive sales. Develop viral-ready short-form video concepts and oversee production.

Analytics & Reporting

Own KPIs: ROAS, CAC, Revenue, Repeat Rate, Conversion Rate, Marketplace Seller Metrics. Conduct weekly performance reviews and provide actionable insights. Implement tools and dashboards for deeper understanding of customer behavior and trends.

Requirements

4-6 years of experience in

performance marketing + marketplace operations

.

Mandatory:

Hands-on experience with

Amazon Seller Central

and TikTok for business. Experience with Walmart Marketplace or other U.S. eCommerce platforms is a plus. Proven ability to create or coordinate

high-quality content

(video, static, product descriptions). Understanding of

Ayurvedic products

, herbal wellness, natural supplements, or the beauty/wellness sector (preferred). Strong analytical skills and proficiency with tools like Amazon PPC, Google Analytics, Meta Ads Manager, TikTok Ads Manager. Excellent communication, project management, and creative problem-solving abilities.

Preferred Traits

Passion for Ayurveda, holistic wellness, herbal nutrition, or natural healing. Ability to work cross-functionally with product, creative, supply chain, and leadership teams. Comfortable in a fast-paced environment managing multiple product lines. Self-starter who proactively identifies opportunities and drives growth.
Job Type: Full-time

Pay: ?17,420.74 - ?71,436.66 per month

Benefits:

Cell phone reimbursement Health insurance
Work Location: In person