Job Description

We are looking for a highly skilled and data-driven

Performance Marketing Manager

to manage and optimize paid ad campaigns across Google, Meta, and other digital platforms. The ideal candidate will have experience in

e-commerce advertising

and

lead generation

, with a deep understanding of performance metrics, ROI optimization, and audience targeting.

Key Responsibilities:

Plan, execute, and optimize paid ad campaigns (Google Ads, Facebook/Instagram Ads, YouTube, etc.) Create targeted strategies for e-commerce sales and B2B/B2C lead generation Manage campaign budgets and bid strategies effectively Perform keyword research, A/B testing, and landing page analysis Track daily, weekly & monthly KPIs to identify opportunities for improvement Coordinate with creative and content teams for high-performing ad creatives Set up pixel, conversion tracking, and event-based reporting Analyze and report campaign performance with actionable insights

Key Skills Required:

2+ years of hands-on experience in running performance campaigns Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, etc. Strong analytical skills with Google Analytics, GA4, and data dashboards Understanding of CRO (conversion rate optimization) principles Experience in e-commerce platforms like Shopify, WooCommerce, or Magento Familiarity with tools like SEMrush, Hotjar, Google Tag Manager, UTM parameters Good communication and team coordination skills

Preferred Qualifications:

Google Ads / Meta Blueprint certified Bachelor's degree in Marketing, Business, or related field Experience in running lead gen campaigns for multiple verticals

Why Join Us

Opportunity to work with innovative brands and D2C e-commerce companies Result-oriented and creative work culture Exposure to advanced marketing tech stacks and campaign tools
Job Type: Full-time

Pay: ₹240,000.00 - ₹1,022,097.28 per year

Work Location: In person