Job Description

About the Role

We are looking for a highly skilled Performance Marketing Specialist with deep technical and strategic expertise in Meta and Google Ads. The candidate should be results-driven and capable of consistently delivering high ROAS (Return on Ad Spend) while managing campaigns efficiently at scale.

Key Responsibilities

Campaign Strategy & Execution Plan, create, and optimize high-performing campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Shopping). Conduct in-depth keyword research and align campaigns with product positioning and target audience needs. Manage Google Merchant Center (GMC) feeds for e-commerce campaigns. Tracking, Data & Tools Implement and manage Google Tag Manager (GTM), pixel/event setups, and conversion tracking. Work on Ads API integrations, troubleshoot data flow, and ensure accurate attribution. Explore and integrate new ad-tech tools and automation to improve efficiency and performance. Optimization & Scaling Monitor campaign performance to maximize ROAS and reduce CPA. Run A/B testing on creatives, ad copies, audiences, and landing pages. Identify trends, insights, and scaling strategies backed by real data. Analytics & Reporting Prepare clear performance reports using Google Analytics/GA4 and platform dashboards. Present actionable insights and improvement plans to management.
Key Requirements

Sound knowledge of:

Google Tag Manager (GTM) and pixel/event setups Ads API setup and troubleshooting Keyword research and product understanding Google Merchant Center (GMC) for e-commerce advertising 3+ years of proven, hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements Strong understanding of ad account structures, bid strategies, audience funnels, and attribution models Highly analytical with a performance-first mindset and ability to turn data into action Updated with latest ad tools, trends, and platform policy changes
What We Offer

Competitive salary with performance-linked incentives Opportunity to manage high-budget campaigns with aggressive growth goals A fast-paced, results-oriented work environment
Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?60,000.00 per month

Application Question(s):

Do you have experience in both Google ads and Meta ads?
Work Location: In person