Job Description

Job Overview

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

Key Responsibilities

Strategy Development

Develop and execute performance marketing strategies to achieve business goals. Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management

Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram and WhatsApp. Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting

Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management

Allocate and manage the marketing budget effectively to maximize ROI. Track and report on spending to ensure campaigns remain within budget.
Collaboration

Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research

Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis to identify opportunities and threats in the market.
Optimization

Continuously test and optimize campaigns for better performance .

Experience:

3+ years

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person