Job Description

Performance Marketing Specialist

Job Type: Full-time (On-site)

Location: Coimbatore

Experience: Minimum 7-10 years, including at least 1-2 years of experience in an EdTech platform.

KGiSL Educational Institutions seeks a seasoned Performance Marketing Specialist to spearhead our Lead generation initiatives. As a pivotal member of our leadership team, you will devise and execute comprehensive paid marketing strategies across prominent channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation, conversions, and brand visibility.

Key Responsibilities:

- Paid Marketing Strategy Development: Craft and execute paid marketing campaigns to drive lead generation, conversions, and business growth.

- Campaign Optimization: Manage and optimize campaigns for performance marketing, ensuring maximum ROI and campaign efficacy.

- Team Leadership: Lead, mentor, and develop a high-performing paid marketing team, fostering a culture of innovation and collaboration.

- Performance Analysis: Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize marketing efforts.

- Budget Management: Effectively manage paid marketing budgets, allocating resources to maximize ROI and achieve business objectives.

Requirements:

- Minimum 7-10 Years of Experience: Proven expertise in paid marketing, digital marketing, or a related field, with a strong track record of successful campaign execution.

- Technical Proficiency: Familiarity with tools and platforms used for lead generation, social media marketing (SMM), search engine marketing (SEM), and performance marketing.

- Leadership and Analytical Skills: Strong leadership, analytical, and problem-solving skills, with the ability to drive business growth and innovation.

Preferred Qualifications:

- Edtech Experience: Prior experience in the Edtech sector is highly desirable.

- Immediate Joiners: Candidates available for immediate joining are preferred.

What We Offer:

- Competitive Compensation: A competitive salary structure.

- Comprehensive Benefits: A comprehensive benefits package, including health insurance

- Professional Growth: Opportunities for professional growth, development, and career advancement.

- Dynamic Work Environment: A dynamic and collaborative work environment that fosters innovation and creativity.

Job Type: Full-time

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

Health insurance Life insurance Provident Fund
Work Location: In person