Job Description

Job Title: Performance Marketing Manager (Meta & Google Ads)

Salary:

7,00,000 - 12,00,000 per annum

Location:

Jaipur / On-site

Industry:

D2C / eCommerce / Consumer Brand

Experience:

2-5 years

Role Overview

We are looking for a

data-driven Performance Marketing Manager

with hands-on expertise in

Meta (Facebook & Instagram) and Google Ads

to drive scalable growth. The role focuses on managing paid acquisition, optimizing ROI, and collaborating with creative and growth teams to achieve revenue targets.

Key Responsibilities

Plan, execute, and optimize paid campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Own end-to-end

performance marketing funnel

(TOF, MOF, BOF) Manage daily budgets, bidding strategies, and audience targeting Optimize campaigns to improve

ROAS, CPA, CTR, CVR, and conversions

Work closely with creative and content teams for Ad copies, Creatives and Campaign concepts. Perform A/B testing on Creatives, Audiences, Campaign structures Monitor and analyze performance using Meta Ads Manager, Google Ads Dashboard, Google Analytics / Shopify / CRM tools Prepare weekly and monthly performance reports with actionable insights Identify scaling opportunities while maintaining profitability Stay updated with platform updates, trends, and best practices

Required Skills & Experience

2-5 years of hands-on experience in

performance marketing

Strong expertise in

Meta Ads & Google Ads

Experience managing

?5L-?20L+ monthly ad budgets

Solid understanding of performance metrics:

ROAS, CAC, CPA, CTR, CVR

Experience with

D2C / eCommerce brands

preferred Strong analytical and problem-solving skills Ability to collaborate cross-functionally with design and growth teams
Job Types: Full-time, Permanent

Pay: ₹55,000.00 - ₹100,000.00 per month

Work Location: In person