Performance Marketer with expertise in Meta Ads (Facebook & Instagram)
to lead customer acquisition and revenue growth across digital channels. The ideal candidate will have prior experience in the
furniture or home decor industry
, understanding the nuances of high-consideration purchases and long customer journeys.
Key Responsibilities:
Plan, execute, and optimize paid media campaigns
on Meta platforms (Facebook, Instagram) with a focus on lead generation, retargeting, and sales conversion.
Develop
campaign strategies
aligned with brand goals, seasonality, product launches, and promotional calendars.
Conduct
audience research and segmentation
to target potential customers based on behavior, interest, and demographic data.
Create high-performing
ad creatives and copy
in collaboration with the content and design teams tailored for Meta placements.
Monitor and analyze performance data daily; track KPIs such as CTR, ROAS, CPA, CPM, and CVR.
Manage
A/B testing
for creatives, audiences, and bidding strategies to continually improve performance.
Work closely with the e-commerce team to ensure landing pages and product feeds are optimized for conversion.
Stay updated on platform changes, best practices, and new ad formats released by Meta.
Generate regular performance reports and deliver actionable insights to stakeholders.
Requirements:
3-6 years
of hands-on experience managing Meta Ads campaigns.
Proven success in
e-commerce or direct-to-consumer marketing
, preferably in the
furniture or home decor industry
.
Strong understanding of
performance marketing metrics
, attribution models, and customer journey mapping.
Proficiency in using
Meta Ads Manager
, Meta Pixel, Events Manager, and Google Analytics.
Experience with
retargeting and lookalike audiences
.
Ability to work cross-functionally with creative, product, and data teams.
Strong analytical skills with a test-and-learn mindset.
Familiarity with
Shopify, WooCommerce, or similar platforms
is a plus.
Preferred Qualifications:
Experience with other paid media channels (Google Ads, Pinterest) is a bonus.
Knowledge of furniture-specific customer behavior and seasonal buying trends.
Background in conversion rate optimization (CRO) and landing page optimization.
Job Type: Full-time