Location: [Hyderabad / Bangalore / Remote - specify]
Experience: 2-3 Years
CTC: ₹50,000 - ?70,000 per month (based on last drawn & performance)
Role Overview
We are looking for a Performance Marketing Manager who can independently manage paid acquisition channels, scale profitable campaigns, and drive measurable growth. The role demands strong analytical thinking, creative testing capability, and hands-on execution.
Key Responsibilities
Paid Media & Growth
Plan, execute, and scale paid campaigns on Meta (Facebook & Instagram) and Google Ads
Manage budgets efficiently to achieve target ROAS and CAC
Own funnel performance from ad ? landing page ? conversion
Creative & Testing
Work closely with the design and content team to:
Brief ad creatives
Test multiple hooks, angles, and formats
Continuously run A/B tests on creatives, audiences, and copies
Analytics & Reporting
Track and analyse performance using:
Ads Manager
Google Analytics
Conversion APIs / Pixels
Share daily, weekly, and monthly performance reports
Identify insights and optimisation opportunities
Funnel & CRO
Improve landing page and checkout conversion rates
Suggest improvements in offer, pricing, and messaging
Coordinate with tech/CRM teams for tracking and attribution
Required Skills & Experience
Must-Have
2-3 years of hands-on experience in performance marketing
Proven experience managing ?10L+ monthly ad budgets
Strong understanding of ROAS, CAC, LTV, CTR, CPA
Experience in D2C / E-commerce (supplements, skincare, wellness preferred)
Good to Have
Experience with WhatsApp automation / CRM funnels
Knowledge of supplement or skincare compliance in ads
Exposure to influencer whitelisting or UGC ads
Compensation & Benefits
Salary: ₹50,000 - ?70,000 per month (based on last withdrawn)
Performance-linked incentives (post probation)
High ownership role with direct impact on revenue
Opportunity to grow into Head of Growth / Performance Lead
Who Should Apply
Marketers who think in numbers, not vanity metrics
People who enjoy testing, learning, and scaling
Self-starters who can work with minimal supervision
Job Type: Full-time
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
Health insurance
Leave encashment
Paid sick time
Work Location: Remote
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