Performance Marketing Manager - Spice Up Foods (Kolkata)
About the Role:
Spice Up Foods is looking for an experienced Performance Marketing Manager to manage and scale our paid advertising on Meta (Facebook & Instagram) and Google. The role focuses on ROAS improvement, audience testing, and scaling online revenue in a structured and profitable way.
Experience Required:
3-4 years of hands-on experience in Performance Marketing (Meta and Google Ads).
Experience with D2C or food brands will be considered a strong added advantage.
Key Responsibilities:
Plan, launch and optimise campaigns on Meta Ads and Google Ads.
Build and manage full-funnel ad structures (TOF, MOF, BOF).
Improve ROAS from current 3.5x towards 5x sustainably.
Scale monthly online revenue from 5 lakhs to 10 lakhs with efficient spend.
Conduct daily campaign monitoring to reduce waste and improve conversions.
Run A/B tests across creatives, audiences, hooks and landing pages.
Work with founders and creative teams to develop high-performing ad assets.
Set up and maintain tracking: Pixel, Conversion API, Google Tag Manager, Events.
Perform weekly and monthly reporting with insights and next steps.
Recommend CRO improvements for website, landing pages and product pages.
Conduct competitor research in the ready-to-eat and D2C space.
Key KPIs:
ROAS consistently above 3.5x with a target trajectory toward 5x.
CAC reduction of 10-15% month-on-month.
Improved contribution of online paid ads to overall revenue.
Reduction of wasted ad spend by optimising targeting and creatives.
Predictable scaling ability from 5 lakh to 10 lakh per month revenue.
Preferred Skills:
Strong understanding of Meta Ads Manager and Google Ads.
Experience with D2C brands; food brand experience is a positive differentiator.
Good analytical skills with comfort in Excel/Sheets.
Knowledge of Shopify performance basics.
Ability to troubleshoot tracking and campaign issues without supervision.
Job Type: Full-time
Pay: ?350,592.02 - ?500,000.00 per year
Work Location: Remote
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.