Job Description

Job Title:

Performance Marketing Manager

Location:

Mohali / Remote

Job:

Full-Time

About Fitelo:

Fitelo is a fast-paced Indian D2C Health-tech startup looking to hire senior talent. It is an AI powered online platform for weight loss and chronic disease management. The company was founded with a vision to help customers take the healthier route by eating right, staying active and building healthy habits. It has grown exponentially with strong unit economics and is now looking to expand its team across multiple roles.

About the Role:

We're looking for a

Performance Marketing Lead

with experience in scaling fast-growing D2C health and wellness brands such as Plix, Oziva, Kapiva, HealthifyMe, or Wellbeing Nutrition--ideally someone who has successfully solved funnel challenges for selling consumable healthcare products. The ideal candidate will have a proven track record in driving growth for products like ACV, detox teas, weight management supplements, or health devices. This is a high-impact role where you will own and execute performance marketing campaigns across Shopify, while also building and scaling our Amazon store to launch new products from scratch and drive significant revenue growth.

Specifically, this role will involve:

Plan and execute high-ROAS

performance marketing campaigns

across Meta, Google, Amazon, and other paid platforms. Lead

Shopify-based eCommerce strategy

- landing pages, CRO, funnel optimization. Handle

Amazon growth strategy

- ads, listings, conversion optimization. Work closely with creative and product teams to build high-converting ad creatives. Deep dive into analytics (Meta, GA4, Amazon Ads) to drive data-led decisions. Competitor benchmarking - identify top products, pricing, and offers from brands like Plix, Oziva, Kapiva, etc. Run A/B tests to optimize CAC and LTV.

Ideal candidate will have:

2 - 4 years of experience in D2C

health & wellness brands

(must-have). Proven success in scaling products like

ACV, detox teas, supplements, or health devices

. Hands-on experience with

Shopify

,

Meta Ads

,

Google Ads

, and

Amazon Ads

. Strong understanding of D2C funnels and customer journeys. Ability to take ownership and build systems from scratch. Strong analytical skills, Excel/Sheets, GA4, and performance dashboards.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Economics, or a related field

, with an

MBA or certifications in digital marketing (such as Google Ads, Meta Blueprint, or Amazon Advertising)

considered a strong advantage.

Thanks & Regards

Harsh shahi

Job Type: Full-time

Pay: ?400,000.00 - ?1,150,000.00 per year

Schedule:

Day shift
Work Location: Remote