Job Description

Company: Togwe Private Limited

Location: Jaipur & Remote

Job Type: Full-time

Position: Performance Marketing Manager

Experience Required: Fantasy Sports (5+ Years Experience)

:

We are looking for a

Performance Marketing Manager

with

5+ years of experience

in the

fantasy sports industry

to drive

user acquisition, retention, and revenue growth

through data-driven marketing strategies. The ideal candidate should have a strong understanding of

digital advertising, user behavior analytics, and ROI optimization

in the fantasy sports ecosystem.

Key Responsibilities:

?

Paid Media Strategy & Execution

Plan, execute, and optimize paid marketing campaigns across

Google Ads, Meta (Facebook & Instagram), YouTube, Programmatic, Twitter, and Affiliate Networks

. Focus on

CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and LTV (Lifetime Value)

to optimize ad spend. Scale high-performing channels while continuously A/B testing creatives, targeting, and ad formats.
?

User Acquisition & Growth

Develop and execute strategies to acquire

high-intent fantasy sports users

. Leverage

lookalike audiences, retargeting, and interest-based targeting

to optimize acquisition. Track

organic vs. paid user ratio

and align acquisition strategies accordingly.
?

Data-Driven Campaign Optimization

Use tools like

Google Analytics, AppsFlyer/Branch, Firebase, Adjust, or other MMPs

for deep performance tracking. Analyze

CTR, Conversion Rate, Cost Per First Deposit (CPFD), and Deposit Rate

to optimize campaigns. Implement automation and AI-based bidding strategies for maximum efficiency.
?

Retention & Engagement

Work closely with the

CRM & Retention teams

to enhance user engagement via push notifications, email marketing, and in-app promotions. Optimize

churn reduction strategies

, ensuring high

D1, D7, and D30 retention rates

. Leverage data insights to

reduce user drop-offs and increase deposits

.
?

Budgeting & ROI Management

Own and manage a

multi-million-dollar marketing budget

with a focus on

high ROI

. Optimize spends across different platforms while maintaining a positive

LTV/CAC ratio

. Collaborate with finance and leadership to ensure marketing efficiency.
?

Creative & Content Strategy

Collaborate with

designers and content teams

to create high-performing ad creatives, landing pages, and video ads tailored for sports audiences. Test different

ad formats (static, video, carousel, playable ads)

to maximize engagement.
?

Collaboration & Team Leadership

Work closely with

Product, Tech, Data Science, and Design teams

to align marketing campaigns with user experience. Manage external agencies, ad networks, and affiliates to scale performance marketing efforts.

Key Requirements:

?

5+ years of experience

in

performance marketing for fantasy sports, gaming, or sports-tech platforms

.
? Strong expertise in

Google Ads, Facebook Ads, Affiliate Marketing, ASO, and Programmatic Advertising

.
? Deep knowledge of

MMPs (AppsFlyer, Adjust, Branch, Firebase)

and analytics tools.
? Proven experience in managing

multi-million-dollar ad spends

with a

positive ROAS

.
? Expertise in

user segmentation, funnel optimization, and churn reduction

.
? Strong analytical mindset with proficiency in

Excel, SQL, and data visualization tools

.
? Passion for

sports, fantasy gaming, and performance-driven marketing

.

Preferred Qualifications:

Experience working in

Dream11, MPL, My11Circle, or similar fantasy sports platforms

.
Strong understanding of

fantasy sports user behavior & lifecycle

.
Hands-on experience with

AI-driven marketing automation tools

.

Benefits:

? Competitive salary based on experience and skills. ? Opportunity to work with a dynamic and growing team. ? Flexible work environment with remote working options.

To Apply:

Please send your resume and a cover letter detailing your relevant experience and why you are a great fit for this role to

career@togwe.com

.

Job Types: Full-time, Permanent

Pay: ?400,000.00 - ?600,000.00 per year

Benefits:

Flexible schedule Leave encashment Work from home
Schedule:

Day shift Evening shift
Education:

Secondary(10th Pass) (Preferred)
Experience:

Performance marketing: 4 years (Required) Fantasy sports: 2 years (Preferred)
Work Location: Remote