Build, plan and implement the overall paid media strategy to acquire new customers.
Manage media platforms like Google Ads, Facebook Ads, Bing Ads and Criteo.
Must have hands-on experience managing Google Performance Max (PMax) campaigns, especially for Shopping
Manage and optimise Google Merchant Centre.
Experience using tools like Google Analytics, GTM etc.
Manage monthly media budgets.
Performance measurement and daily campaign optimisation.
Spot trends and insights for smarter decisions and better results. Use data-driven insights to attract quality traffic and acquire customers.
Manage the media agency and ensure all KPIs are met. Agency Collaboration to create a detailed media plan geared towards meeting the campaign goals and manage campaigns.
Stay updated with latest developments in the digital marketing world.
Brainstorms new and creative growth strategies.
Should be able to work independently and grow the account.
Requirements:
5+ years of experience in digital marketing
Expertise managing Google Ads and Facebook Ads Manager is a must
Great interpersonal and communication skills
Ecommerce experience will be a plus
Incredible attention to detail
Problem solving skills
Bachelor's/Master's in marketing or relevant field
Job Type: Full-time
Pay: ?1,500,000.00 - ?1,600,000.00 per year
Schedule:
Day shift
Experience:
Google Ads, Facebook Ads, Bing Ads and Criteo: 4 years (Required)
Ecommerce Industry: 5 years (Required)
Managing Google Performance Max (PMax) campaigns: 4 years (Preferred)
Digital marketing: 5 years (Preferred)
Paid Marketing: 4 years (Preferred)
Work Location: In person
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