Job Description

Job Title:

Performance Marketing Manager

About Us:

We are a fast-scaling

E-commerce B2C brand

committed to delivering exceptional products and customer experiences. We are seeking a

Performance Marketing Manager

who will drive growth by executing and optimizing data-driven campaigns across multiple performance marketing channels.

Key Responsibilities:

Own and manage performance marketing strategy across

Google Ads, Meta (Facebook & Instagram), YouTube, Display, Affiliates, Influencer Ads, and emerging channels

. Plan, launch, optimize, and scale

paid campaigns

to achieve customer acquisition and ROI goals. Manage and optimize campaigns for

CAC, ROAS, CTR, conversion rates

, and other key KPIs. Collaborate with the creative & content teams to develop engaging ad copies and creatives that drive high conversions. Design and execute

A/B experiments

to improve campaign effectiveness. Handle

media planning, budgeting, and forecasting

for monthly and quarterly performance targets. Utilize analytics tools (

Google Analytics, GA4, Meta Ads Manager, Google Tag Manager, etc.

) to track and measure campaign performance. Continuously identify growth opportunities in

new ad platforms, remarketing funnels, and automation tools

. Work closely with product, sales, and design teams to align campaigns with business strategies. Lead a small team or manage external agencies to ensure seamless execution.

Requirements:

Bachelor's/Master's degree in

Marketing, Business, or related field

. 4-7 years of hands-on experience in

performance marketing

, preferably in an

E-commerce / D2C / B2C brand

. Proven track record of

scaling paid campaigns

with high ROI. Strong understanding of

Google Ads, Facebook/Instagram Ads, and performance-driven channels

. Experience in

retargeting, funnel optimization, programmatic ads, and affiliate marketing

. Analytical mindset with proficiency in tools such as

Google Analytics, Mixpanel, SEMrush, or similar

. Strong knowledge of attribution models, tracking systems, and campaign measurement. Excellent communication and project management skills.

What We Offer:

Opportunity to scale a

fast-growing consumer brand

and lead digital growth initiatives. High ownership role with exposure to multiple marketing channels. Competitive salary and performance-based incentives. A dynamic, collaborative, and learning-driven workplace.
Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Benefits:

Health insurance Paid sick time
Work Location: In person