Develop, plan, and implement performance marketing strategies across paid channels (Google Ads, Meta, LinkedIn, YouTube, etc.).
Align campaigns with overall business objectives and marketing calendar.
2. Paid Media Management
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Manage daily budgets, bid strategies, and targeting to maximize ROI.
Conduct A/B testing of creatives, landing pages, and ad copies.
Optimize ad delivery to ensure best cost per result.
3. Analytics, Reporting & Insights
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Monitor campaign performance using analytics tools (Google Analytics, GA4, CRM dashboards, etc.).
Prepare weekly/monthly performance reports with actionable insights.
Track attribution models and customer journey data.
4. SEO & CRO Support
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Collaborate with SEO & content teams to improve organic + paid synergy.
Work on conversion rate optimization of landing pages.
5. Stakeholder & Team Collaboration
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Work closely with design, content, and product teams for ad creatives & landing page requirements.
Coordinate with sales/CRM team for lead quality feedback.
6. Budgeting & Cost Efficiency
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Plan and track monthly/quarterly marketing spends.
Ensure cost per acquisition within approved limits.
7. Innovation & Market Trends
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Stay updated with industry trends, new ad formats, AI tools, and automation techniques.
Experiment with new platforms/channels (e.g., influencer ads, programmatic).
Job Type: Full-time
Pay: ?17,080.31 - ?50,000.00 per month
Work Location: In person
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