Job Description

We are looking for a proactive, results-driven

Performance Marketing Manager

who will

own campaign success across clients

, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a

strategic + client-facing role

ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.

Responsibilities:

Campaign Strategy & Execution:

Plan and implement high-performance ad campaigns across

Google Ads, Meta Ads

, and other relevant platforms (LinkedIn, YouTube, etc.) Define full-funnel strategy across TOFU, MOFU, BOFU Set clear goals for lead generation, ROAS, CAC, and lifetime value

Client Relationship & Consultation:

Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements Own onboarding, expectation management, and ongoing reporting Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities

Performance & Optimization:

Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.) Proactively identify and resolve performance bottlenecks Recommend A/B tests across ads, landing pages, and funnel structure

Cross-Functional Leadership:

Collaborate with content, design, and development teams to execute strategy Manage and coordinate freelancers or junior resources to ensure campaign quality Set up internal SOPs and scalable workflows for campaign operations

Platform Expertise:

Stay current on platform algorithm changes and apply best practices Handle pixel tracking, attribution, audience targeting, and retargeting strategies Implement conversion tracking across channels and troubleshoot discrepancies

Requirements:

Must-Haves:

3-5 years of experience in performance marketing with direct exposure to

Google Ads

and

Meta Ads

Proven success managing

multiple client campaigns simultaneously

Strong understanding of ad platforms, audience segmentation, tracking, and optimization Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus) Ability to independently manage strategy, client communication, and execution oversight

Technical & Analytical:

Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio) Hands-on knowledge of

Pixel setup, UTM tracking, attribution models

Skilled in A/B testing, performance forecasting, and using performance data to make decisions

Soft Skills:

Strong communication and stakeholder management skills Able to take ownership and drive projects end-to-end with minimal supervision Strategic mindset and problem-solving orientation

Bonus:

Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.) Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier) Google Ads and/or Meta Blueprint certifications
Job Types: Full-time, Permanent

Pay: From ?50,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person