Job Description

The Performance Marketing Manager will be responsible for planning, executing, and optimizing paid digital marketing campaigns for multiple clients across platforms such as Google, Meta, LinkedIn, and other performance channels. This role is highly data-driven and focuses on delivering measurable results including leads, conversions, sales, and ROI while managing budgets efficiently and scaling winning campaigns.

Key ResponsibilitiesPaid Media Strategy & Execution

Develop and execute performance marketing strategies aligned with client objectives Manage paid campaigns across platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels Define targeting, bidding strategies, creatives, and funnel structure for each campaign
Campaign Optimization & Growth

Monitor daily performance and continuously optimize campaigns for CPA, CPL, ROAS, and conversion rate Conduct A/B testing on ads, audiences, creatives, and landing pages Scale high-performing campaigns while controlling costs and minimizing waste
Analytics, Tracking & Reporting

Ensure accurate tracking using GA4, Google Tag Manager, pixels, and conversion events Analyze campaign data to identify trends, insights, and growth opportunities Prepare clear performance reports for clients and internal stakeholders
Budget & ROI Management

Own and manage client advertising budgets responsibly Forecast performance and recommend budget allocation for maximum ROI Ensure transparency and accountability in ad spend
Client & Internal Collaboration

Act as the performance marketing point of contact for assigned clients Collaborate with creative, content, SEO, and tech teams to improve campaign results Provide strategic recommendations based on performance data
Process & Best Practices

Stay updated with platform changes, policies, and industry trends Maintain documentation, SOPs, and performance benchmarks Ensure compliance with advertising policies and client brand guidelines
Key Performance Indicators (KPIs)

Cost per Lead (CPL) / Cost per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate & Funnel Performance Lead Quality & Volume Budget Utilization Efficiency
Required Skills & Competencies

Strong expertise in paid media and performance marketing Advanced analytical and data interpretation skills Hands-on experience with campaign optimization and scaling Strong communication and client-handling skills Ability to work in a fast-paced, target-driven agency environment
Tools & Platforms

Google Ads, Meta Ads, LinkedIn Ads Google Analytics (GA4), Google Tag Manager Looker Studio or similar reporting tools CRM and marketing automation tools
Experience & Qualifications

3-7 years of experience in performance marketing (agency experience preferred) Proven track record of managing ROI-focused campaigns Bachelor's degree in Marketing, Business, or related field (preferred)
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person