Job Description

Job Title- Performance Marketing Manager

About Popup Kids

We are a Mumbai-based e-commerce portal curating the very best for babies and children up to 12 years of age. From toys and gifts to clothing and lifestyle essentials, we bring together high-quality, unique, and style-led products from trusted Indian and International brands.

Location: Mumbai (Hybrid)

Start Date: Immediately

CTC (ANNUAL): ₹ 3,60,000 - ₹4,80,000

About the job

We're looking for a Performance Marketing Manager to lead our paid campaigns across Google Ads and Meta Ads. This role demands someone who can plan, launch, and optimize paid campaigns on Google Ads & Meta Ads and dive deep into data, scale campaigns profitably, and contribute directly to revenue growth. You'll work closely with brand, design, and content teams to deliver measurable results.

Selected candidate's day-to-day responsibilities include:

1. Plan, launch, and optimize paid campaigns on Google Ads & Meta Ads.

2. Analyze campaign performance, audience data, and conversion funnels.

3. Work on scaling ROAS (Return on Ad Spend) across multiple accounts.

4. Collaborate with the creative team to build high-performing ad assets.

5. Run A/B tests on copy, creatives, and targeting to maximize efficiency.

6. Provide weekly & monthly performance reports with insights.

7. Stay updated with the latest trends, tools, and ad policy updates.

Skill(s) required

Facebook Ads, Google AdWords, Google Analytics, Google Keyword Planner, Marketing Campaigns, Google Ads

Who can apply

Only those candidates can apply who:

1. Have a minimum of 1 year of experience in performance marketing

2. are from Mumbai only

Other requirements

What we're looking for:

1. Minimum 1 year of experience in running Google Ads & Meta Ads.

2. Strong analytical skills with experience in scaling campaigns profitably.

3. Expertise in attribution models, conversion tracking, and landing page optimization.

4. Familiarity with tools like Google Analytics, Tag Manager, Data Studio, and Meta Business Suite, and Semrush/ Google Keyword Planner.

5. Excellent communication skills for reporting and client interaction.

Skill(s) required:

1. Google Ads

2. Meta Ads (Facebook + Instagram)

3. Data Analysis

4. Campaign Management

5. Google Analytics

6. Performance Marketing Strategy

Salary

Annual CTC: ₹ 3,60,000 - 4,80,000 /year

Perks

Informal dress code, 5 days a week

Explore our website: www.popupkids.in

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

What is your Current CTC? What is your Expected CTC? What is your Notice Period? What is your Location?
Experience:

Performance marketing: 1 year (Required)
Work Location: In person