Job Summary: We're looking for a skilled Paid Media Account Manager with 3-4 years of hands-on
experience in managing D2C E-commerce campaigns. This is a highly strategic and client-facing role
that requires a blend of excellent communication skills, a strategic mindset, and a deep
understanding of E-commerce KPIs. You will be responsible for managing a portfolio of clients,
presenting performance insights, and driving account growth.
Key Responsibilities:
? Client Leadership & Strategy:
o Serve as the primary point of contact for assigned clients, ensuring clear
communication and strong relationships.
o Develop and execute account strategies to achieve client objectives, with a specific
focus on D2C metrics like and not limited to ROAS, Conversion Rate, and AOV, etc.
o Prepare and lead weekly/monthly client review presentations, highlighting key
achievements, challenges and way forward.
? Account Growth & Business Acumen:
o Proactively plan and execute strategies to meet and exceed quarterly targets set by
the agency, demonstrating a keen understanding of how to drive growth that aligns
with our internal business goals.
o Identify upselling and cross-selling opportunities to increase media budgets and
client value.
o Contribute to new client pitch strategies by presenting a strategic and client-centric
approach.
? Collaboration & Team Management:
o Coordinate with internal teams to ensure timely and efficient campaign execution.
o Provide insights and recommendations for optimization based on data analysis.
? AI Knowledge:
o Knowledge of how AI-powered tools can be used for advanced audience
segmentation, performance forecasting, creative iteration, etc.
Key Result Areas (KRAs):
? Operational Excellence:
o End-to-end management of assigned clients, deliverables while presenting media
strategy plans and reports to clients.
o Oversee, review, and quality check the team deliverables, TAT, and client
satisfaction.
o Conduct research and ideation for the assigned brand and its competitors, providing
inputs based on trends, and contributing to media strategy and non-performance
media buying.
? Process & Reporting:
o Plan, work on, and deliver Media Plans, Reports, and campaigns.
o Collate and analyse campaign data.
o Report on monthly billings and be aware of client outstandings.
? Collaboration & Teamwork:
o Ensure a seamless workflow between internal teams.
o Provide guidance to junior-level team members and share best practices.
o Build positive, non-transactional relationships with clients.
? Growth Contribution:
o Ensure the creation of strong case studies for executed campaigns.
o Contribute to business generation through cross-selling, brand collaborations, and
partnerships.
o Refer new business and employees.
? Self-Development:
o Consistently participate in assigned trainings.
o Collaborate with the manager to align with business and organizational goals.
Requirements:
? Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
? 3-4 years of mandatory experience in paid media for D2C brands, with a proven track record
of optimizing for Revenue and ROAS.
? Strong understanding of key E-commerce metrics like and not limited to ROAS, AOV,
Conversion Rate, etc.
? Excellent written and verbal communication skills with the ability to present complex
strategies clearly to clients.
? Proven ability to manage multiple projects and priorities in a fast-paced environment.
? Experience with Google Ads, Meta Ads Manager, and web analytics tools like Google
Analytics.
? Hands-on knowledge of the Shopify platform is a plus.
Job Type: Full-time
Pay: ₹7,000.00 - ₹35,000.00 per year
Benefits:
Health insurance
Paid sick time
Paid time off
Work Location: In person
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