Job Description

About Us

We run two fast-growing brands:

Women's Westernwear Clothing

- trendy, comfortable outfits made from natural fabrics (sold via Shopify & social media).

Dry Fruits Retail

- premium dry fruits sold across marketplaces like

Amazon, Flipkart, Blinkit, and more

.
We are looking for a

Performance Marketing Manager

who can

plan, execute, and scale paid campaigns

across platforms to drive ROI, new customer acquisition, and sales for both businesses.

Key Responsibilities

Clothing Brand (D2C):

Run and optimize

Meta (Facebook/Instagram) ads

,

Google Ads

, and retargeting campaigns. Build

full-funnel ad strategies

(awareness ? engagement ? conversions). Collaborate with design/creative team for ad creatives (static, videos, reels). Track ROAS, CAC, AOV, and continuously optimize campaigns. Support SEO, email, and WhatsApp marketing performance.

Dry Fruits Brand (Marketplaces):

Manage

Amazon Sponsored Ads, Flipkart Ads, Blinkit Ads

. Create and optimize campaigns for visibility, conversions, and repeat sales. Run product launch campaigns & seasonal promotions (Diwali, gifting, festive spikes). Analyze competitor campaigns and adjust bids, keywords, and placements. Improve ROI by balancing ad spend vs organic visibility.

Overall Performance Marketing:

Build monthly

media plans & budgets

for both brands. Monitor KPIs (CTR, CPA, ROAS, conversion rates). Share weekly & monthly reports with actionable insights. Explore new paid channels (YouTube Ads, Influencer Whitelisting, Affiliates). Work closely with founders/teams to align marketing with business goals.

Requirements

3-6 years of experience

in

Performance Marketing

(D2C + Marketplaces preferred). Proven results in running ads on

Meta, Google, Amazon, Flipkart (and ideally Blinkit/Quick Commerce)

. Strong analytical mindset with hands-on skills in campaign optimization. Familiarity with attribution tracking (Shopify UTMs, GA4, Amazon reports). Up-to-date with latest

performance marketing trends, tools, and algorithms

. Basic creative sense (to guide designers/creators for ad assets).

What We Offer

Opportunity to

own and scale performance marketing

for two exciting brands (Fashion & FMCG). Competitive salary +

performance-based incentives

(linked to ROAS/revenue). Freedom to experiment with campaigns and explore new growth hacks. Dynamic, entrepreneurial, and growth-focused work culture.
Job Type: Full-time

Pay: ₹550,000.00 - ₹720,000.00 per year

Work Location: In person