We are looking for a highly skilled and experienced
Performance Marketing Manager
to join our team at
Propacity
. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.
You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
Responsibilities
? Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
? Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
? Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
? Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
? Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
? Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
? Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
? Lead client calls for optimization and reporting purposes.
Skills and Qualities :
? Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
? Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
? Experience of working in the Real Estate Industry.
? Strong understanding of performance marketing concepts, channels, and best practices.
? Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
? Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
? Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.
What We Offer:
? Learn from industry experts and scale your career in
real estate performance marketing
.
? Be part of an innovative, data-driven, and supportive team.
? Access the latest marketing automation and analytics platforms
About Propacity:
Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.
We're a team of ex-real estate and technology operators, who've worked in high-impact growth companies and are on the journey to building one. Backed by top investors like Good Capital, Inuka Capital, 30+ leading unicorn/soonicorn founders and domain experts.
Wanna know more about us ?
Visit our website - www.propacity.in
Share your resume at hr.ppm@propacity.in
Job Types: Full-time, Permanent
Pay: ₹343,662.18 - ₹600,000.00 per year
Benefits:
Health insurance
Provident Fund
Work Location: In person
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