Job Description

ole overview

Own paid growth across search, social, display, programmatic, and affiliates. Build and scale efficient acquisition with clear goals on

CAC/ROAS/LTV

, while improving conversion through creative testing and CRO.

Key responsibilities

Strategy & planning:

Translate revenue/lead targets into channel plans, budgets, and forecasts; set guardrails (CAC/ROAS/MER, payback).

Channel ownership:

Search:

Google/Bing--keyword strategy, negatives, SKAG/STAG structures, PMax, Shopping/Feeds.

Paid social:

Meta, TikTok, LinkedIn/Twitter--audiences, creative rotation, CAPI, offline conversions.

Display/programmatic:

Remarketing, prospecting, brand safety, DV360 (or network).

Affiliates/influencers:

Recruit, negotiate, track, and optimise to incremental lift.

App UA :

Apple Search Ads, Google UAC, SKAdNetwork setup, MMP alignment.

Analytics & measurement:

Own attribution and tracking (GA4/GTM, MMPs like AppsFlyer/Adjust). Build dashboards for

CAC, ROAS, LTV:CAC, CVR, CTR, CPA, AOV, MER

, cohort retention, and funnel drop-off.

Experimentation:

A/B and multivariate tests (ads, audiences, bids, landing pages), geo holdouts/incrementality, and learning agendas with clear decision criteria.

Creative & messaging:

Write briefs, partner with design/UGC creators, run concept and format tests (static vs video; hooks; angles).

CRO & landing pages:

Hypothesis backlog, test velocity, page-speed and UX checks (VWO/Optimizely/LaunchDarkly; Hotjar/Clarity).

Lifecycle & remarketing:

Build retargeting and CRM-triggered audiences (email/SMS), cart and lead-recovery flows.

Governance:

Ensure policy compliance (platform policies), consent & privacy (Consent Mode v2, GDPR/CCPA where relevant), brand safety, and accurate data collection.

Collaboration:

Work with Sales/Product/Data/Finance on promos, pricing tests, attribution alignment, and forecasting.
Qualifications

3-6 years in performance marketing with

hands-on

platform management (no "only-agency oversight"). Deep experience with

Google Ads, Meta Ads

; working knowledge of TikTok, LinkedIn, and at least one of DV360/Display networks. Strong analytics: GA4, GTM (including server-side preferred), Looker/Tableau/Power BI; Excel/Sheets (pivots, lookups); basic SQL a plus. Familiarity with feeds (GMC, Feedonomics), pixels/SDKs, CAPI, offline conversions, and attribution models (last-click vs data-driven/MMM basics). Clear, concise communicator; comfortable owning targets and presenting to leadership.
KPIs

Efficiency:

CAC / CPA, ROAS, LTV:CAC, payback period.

Scale & quality:

Spend to plan, incremental revenue/leads, pipeline (for B2B), qualified rate.

Conversion:

CTR, CVR, AOV, bounce rate, landing-page conversion uplift.

Testing cadence:

# tests/month, win rate, impact documented.

Data quality:

Tracking uptime, attribution accuracy, consented traffic share.
Tools you'll use

Google Ads, Bing, Meta, TikTok, LinkedIn, DV360; GA4, GTM (server/client), AppsFlyer/Adjust (if app), Looker/Tableau/Power BI; VWO/Optimizely, Hotjar/Clarity; Feedonomics/Channable; CRM/ESP (HubSpot/Klaviyo/Salesforce).

Job Types: Full-time, Permanent

Pay: ₹346,122.88 - ₹1,335,696.05 per year

Benefits:

* Food provided